Content Ideas for Your Next Business Blog

If you’re in marketing or are a business owner, you know how important it is to have up-to-date content throughout your website and related online networks. Content marketing is the way of the world, and reaching out to potential clients on topics they can relate to helps build your customer base.  

Whether your business already has a blog or it’s still in the works, generating content keeps it current and interesting. No matter where you are, here are content ideas for your next blog post.

Call to Action!

Crafting a Call to Action that Will Drive Your Business

When it comes to online marketing for your small business, it’s all about compelling website visitors to become website customers. You want viewers to take that extra step and become active. What better way to do just that than a strong call to action?

Summer Marketing

How to Market Your Business During the Summer

For many of us, summertime means relaxing beside the pool and soaking up the sun. It’s full of lazy days that are great for individuals, but can breed bad news for small businesses. It’s been called the “summertime slump,” as many small businesses experience a decline in sales during the hot, lazy months. So how can you combat this slump? By staying current in marketing strategies, of course. Check out some of these top recommendations on how to boost sales and market your business over the summer.

Special Olympics Champion

Curry employee wins big at the Special Olympics

On Saturday, May 14th, William “Liam” O’Brien IV won 2 bronze and 1 gold medal at the Special Olympics held in Chicopee, MA. William, who goes by Liam, represented Shrewsbury in these games held by the Assabet Valley Colaborative as a part of their Student Evolution Program.

Curry Printing Wins 2015 Little League Championship

WESTBOROUGH, MA - Curry Printing eeks out a 6-4 win of Westborough Rotary Club.  The win crowns Curry Printing as Little League Champions.  

Rotary Club staged a valiant comeback from a 6-1 score in the 6^th inning leaving bases loaded as Curry Printing cleverly arranged strikes into outs for the win.

Keys to Content Marketing

It’s well into 2015, the year of content marketing. Every marketer has been trying to increase sales with branded content. What exactly is content marketing? It’s basically branded business storytelling. It’s sharing your professional, company and employee stories with your audience to cultivate a client relationship. People tend to trust brands more when they are humanized. Here are three tips to creating your own content marketing strategy:

Curry Awarded "Best of Business" 2nd Year in a Row

For the second year in a row, Curry Printing was awarded the regions “Best Commercial Printer” at the Worcester Business Journal’s 2015 Best of Business (BOB) Awards. The event was held on Thursday, January 29th at The Urban Kitchen and Bar on Shrewsbury Street in Worcester. Attendees included business professionals from companies who were selected for excellence in their individual industry or category.

Millennials in the Workplace

Millennials will soon become the new workplace majority. That means people born between 1981 and 1996 will be changing the workforce and its traditional structure. There will be big work culture evolutions headed up by millennials. Is your workplace ready for it?

Here are four key items that millennials prioritize:

How To Finally Finish To-Do Lists

3 ways to be more productive at accomplishing your daily to-do's on your task list.

Although to-do lists are essential to getting tasks done, they’re often burdensome and create even more stress. Stop dreading lists each morning and start tackling them. Here are three rules to help you stop procrastinating and start completing your to-do lists: Write them down, break them down and plan them out.

Patriots' Leadership Lessons

5 Leadership Skills Demonstrated by the Patriots

After Sunday's AFC Championship win, the Patriots have just one more game to claim the title of the best team in the 2014-2015 season.  But as we all know, the Patriots' greatness didn't just start this year.  It takes years of training to reach the top.

But just because it might take years to reach the pinnacle of success, it doesn't mean there are not things you can do everyday to behave like a champion.  Here are 5 leadership skills that will help anyone be a more valuable asset to their company.

4 Tips about Marketing to Generation Z

Now that you've nailed down your marketing strategy to millennial's, brands and companies need to turn attention towards the rising demographic, Generation Z. Gen Z are teenagers 19 and younger. They've grown up in a fully digital world with full access to the Internet. This group is comprised of digital natives, but it is important to note that they are not naive. They respond well to genuine brands. 

Peter Gardner to Receive 2014 Westboro Good Scout Award

Peter Gardner, Curry Printing's President &
2014 Westboro Good Scout Awardee

The 2014 Westboro Good Scout Award will be presented to Peter Gardner on Nov. 10 at the DoubleTree Hotel in Westboro. The gathering will begin at 6 p.m., with an Opening Ceremony by the Scouts at 6:55 pm. 

Dinner and the Good Scout Award presentation will follow. 

Increase Your Productivity in 3 Steps

Make sure you're getting the most out of every workday with these unorthodox approaches to productivity.

Keeping your productivity in check is tough—especially with distractions like new T.V. shows, football season and the last days of summer. You become fatigued at your desk, and you forget the task at hand. Improve your endurance and productivity at work in three simple ways:

Negative Online Reviews

12 Steps For Dealing With Bad Online Reviews

For small businesses, online reviews can be a very scary thing. Though they are useful tools for consumers, they also give customers the power to take down a brand. Even just one bad review can cast a shadow over your reputation and deter potential clients.

It might feel like you have no control over what is said about your brand online, but you do have the opportunity to display your excellent customer service and diffuse the effects of any inflammatory comments. Keep these steps in mind when you come across a bad online review of your business:

Content is King

What To Do When Your Content Marketing Consistently Flops.

It’s the painful truth. Your content marketing is more likely to fail than it is to succeed.

As disappointing as that may be, developing content marketing is still a necessary part of your business’s success. But why is no one reading your content even when you pour your heart and soul into creating it?

Social Media Waves

How to Surf the Changing Tides of Social Media

It is a confusing time for social media. It seems like every day, new and conflicting reports come out about the future of different platforms. Is Facebook a sinking ship? Or is it simply being used by a new demographic? Is Instagram the new thing? Or should you be using Snapchat?

In addition to all of the ever-changing buzz, Facebook has recently switched up their algorithms. If you've been watching your business’s page, you've probably noticed a big decline in the number of people your posts are reaching.

Design a Logo

4 Key Questions to Ask Yourself When Developing a Logo

For logistically minded folks, a logo might not really seem all that important. You’ve got a great business plan and excellent customer service, so why worry about a silly little graphic, right? Wrong.

Think of your logo as the first thing that greets a potential customer. It’s supposed to encompass your brand and plays a huge role in whether or not people feel an instant connection to your business. If your logo looks almost exactly the same as your competition’s, you’ve lost your first shot at standing out. Think about it. When most people are shopping for new wine, what’s the deciding factor? The label. Your logo functions in the exact same way. It gives customers something to judge your company on before they really know what you’re capable of.

The Right Way To Do Real-Time Marketing

5 keys to making your real-time marketing work for your company.

Since Oreo’s outrageously successful “You can still dunk in the dark” tweet during the Super Bowl XLVII power outage, several brands have attempted to adopt the quick-and-witty tactic of real-time marketing. 

Unfortunately, there are many more examples of RTM failures than successes. Take U.S. Cellular, for example. Following Adele’s big win for the “Skyfall” theme song in 2013, the company tweeted “What if her lyrics come true?” with a picture that said “The sky may fall, but we won’t drop your call. Punny? Yes. Funny? No.

5 Ways to Make Your Mornings More Productive

Productivity is one of those areas that can separate you greatly from your coworkers and make you stand out. That being said, it's not always the easiest skill to master and sometimes even develop. Trying to make too many fundamental changes to your daily routine can be a surefire way to sabotage yourself from making any improvements. Concentrating on one part of your day is a great way to start the process of being more effective and efficient at your job.

Want to Succeed in Marketing? Act Like a Kid

3 lessons we can learn from children to make us better marketers.

Look to the kids. They have all the answers. When it comes to thinking differently about your marketing, consider these lessons we've learned from how children act.