Monday, March 24, 2014

The Right Way To Do Real-Time Marketing

5 keys to making your real-time marketing work for your company.

Since Oreo’s outrageously successful “You can still dunk in the dark” tweet during the Super Bowl XLVII power outage, several brands have attempted to adopt the quick-and-witty tactic of real-time marketing. 

Unfortunately, there are many more examples of RTM failures than successes. Take U.S. Cellular, for example. Following Adele’s big win for the “Skyfall” theme song in 2013, the company tweeted “What if her lyrics come true?” with a picture that said “The sky may fall, but we won’t drop your call. Punny? Yes. Funny? No.

While RTM can make your brand look out of touch and desperate for social media engagement, it also has the potential to be incredibly beneficial. Here are some tips for doing RTM well:

1.  Don’t do it solely for the sake of doing it. You don’t have to tweet up a storm just because the Oscars are happening or there’s a big game on. If you don’t have anything good to say, it’s better not to say anything at all. Even Oreo opted out of RTM during the Super Bowl this year, tweeting “Hey guys...enjoy the game tonight. We’re going dark. #OreoOut”

2.  If you are going to do it, plan in advance. While RTM might seem like a spur-of-the-moment thing, the successful endeavors are ones that are well thought-out. Before the event begins, think about what you could post based on various outcomes. What if Team A loses? What if Movie C takes home the Oscar?

3.  Make it relevant. The best RTM tweets are those that relate directly to the timely event. For example, NASA used the movie Gravity’s big wins at the Oscars to share photos of Earth from space. Think outside the box to find connections to your own brand.

4.  Think small. There might not be a great way to promote your business by relating it to a national awards show and that’s okay. Some of the best RTM is based around local events. By focusing on a smaller audience, you’ll be better able to target potential and existing customers.

5.  Integrate it into your everyday marketing. Why was Oreo able to remain quiet during this year’s Super Bowl? Because each day they generate timely content for their followers. RTM is the most effective when it is part of a conversation with your audience. Use it to show off your outstanding customer service and great sense of humor. If you notice a follower is turning 50, tweet a special image wishing them a happy birthday. If one of your best customers tweets about their desperate need for coffee, send them a Starbucks eGift. These small acts of kindness show you actually listen to what your followers have to say.


  1. True, RTM is a great way of promoting you product or service but you need to plan it in advance to avoid failures. And it's good to know that RTM is effective in interacting with the audience. These tips you provided are benefecial for those who do real time marketing. Thank you! If your interested, check the PPC Training by ClickMinded.

  2. Wow What an amazing article thanks FOr sharing this
    Get Six Sigma Black Belt By HenryHarvin

  3. I have find this article very informative and interesting it has very meaningful information that help me lot thanks.
    buy logo

  4. Real-time marketing is good for your product or service if you want to position yourself in the market then you need to follow a real-time marketing strategy. I do my dissertation UK for marketing subject.

  5. I clearly stumbled upon your weblog and favored to mention that I’ve truely loved reading your blog posts. anyhow I’ll be subscribing in your feed and that i wish you submit once more quickly. Please keeps it top posting yellowstone merchandise thanks you a lot, I recognize your work.

  6. Ready-Made Uber Clone App For Your To Start Your Online Taxi Business

  7. Thanks for share useful information.
    I read your blog,you have described every things properly. i have get more knowledge after reading your blog. California Movers

  8. Your search to Hire Someone To Write Essay has come to an end with our academic writing company Do My Assignment For Me Uk . Feel free to contact us at your convenience.

  9. Wegwerp Overall 100% SMS Gramgewicht 50 g/m2 ,Met ritssluiting., Capuchon voltooid met een rubber, Mouw- en broekspijpen voltooid met een gebreide manchetten, waardoor het beschermende pak een betere dichtheid heeft.

    100% SMS
    Gramgewicht 50 g/m2
    Met ritssluiting.
    Capuchon voltooid met een rubber.
    Mouw- en broekspijpen voltooid met een gebreide manchetten, waardoor het beschermende pak een betere dichtheid heeft.
    Materiaal: SMS 100% polypropyleen 50 g / m2
    Beschikbare kleuren: wit FacebookACCOUNTSACCOUNTS
    Maat: XL-XXL
    Verpakking: 50 stuks
    Prijs: € 1,60 Wit Overall

  10. I like this blog. I have some five keys in real time marketing. I am saving it, so I will read it later. because I do my homework that the teacher gave me. I'm so over with my Dissertation Writers In UK I can't find the time so I thought I'd save this blog so I can read this blog later.

  11. Real-time marketing is marketing performed "on-the-fly" to determine an appropriate or optimal approach to a particular customer at a particular time and place. sidewalk repair nj

  12. Easy to order quick delivery samsung induction hob wish i would have brought, eqvvs discount code one years ago so easy to use and control and clean fantastic service.

  13. Your given guide line about to do real time marketing, I appreciated actually I am marketing student and it's my last year of do my assignment, surely this post will help me in the future.

  14. In today's technological world, customers expect brands to be engaged and responsive on social media platforms, and real-time marketing is a great way to build brand awareness and loyalty. Your tips are really helpful to do real-time marketing. Dissertation Writing Service UK

  15. Real-time marketing involves leveraging current events and trends to create relevant and engaging content for consumers, like I appreciate Buy Wholesale Food and Beverages However, it's important to approach real-time marketing in a thoughtful and strategic manner to ensure its success.

  16. Thanks for sharing these tips. So helpful!

  17. This comment has been removed by the author.