Monday, April 8, 2013

Multi-Channel Approach

It's important to have your digital and print communications working together.

Don’t listen to those “all or nothing” folks out there. You’ll be hard pressed to find a customer who prefers to receive all forms of communication digitally. Heck, maybe you’ll find one, however, everyone is different and that’s what you need to plan for.

While over the past few years you've probably experienced a shift towards digital, that doesn't mean print should be phased out altogether. There are many positive effects of having printed materials working with your digital space in your marketing efforts.  Multi-channel marketing is the most effective approach because people have different communication preferences and require multiple touches to "connect" with your message.

Tri-County Design Students Visit Curry

Bob Gardner explains digital printing
to one of the tour's sub-groups.
On Friday, April 5th, graphic design students who attend Tri-County Regional Vocational Technical High School (RVTHS) took a field trip to Curry Printing in Westborough to see first-hand how design skills can be utilized in the business world.  There were 41 teens who participated in the visit which was the first stop in a two-part field trip that concluded with a visit to the Worcester Art Museum.