It's important to have your digital and print communications working together.
Don’t listen to those “all or nothing” folks out there. You’ll be hard pressed to find a customer who prefers to receive all forms of communication digitally. Heck, maybe you’ll find one, however, everyone is different and that’s what you need to plan for.
While over the past few years you've probably experienced a shift towards digital, that doesn't mean print should be phased out altogether. There are many positive effects of having printed materials working with your digital space in your marketing efforts. Multi-channel marketing is the most effective approach because people have different communication preferences and require multiple touches to "connect" with your message.
Monday, April 8, 2013
|Bob Gardner explains digital printing|
to one of the tour's sub-groups.