Monday, October 31, 2016

Content Ideas for Your Next Business Blog


If you’re in marketing or are a business owner, you know how important it is to have up-to-date content throughout your website and related online networks. Content marketing is the way of the world, and reaching out to potential clients on topics they can relate to helps build your customer base.  

Whether your business already has a blog or it’s still in the works, generating content keeps it current and interesting. No matter where you are, here are content ideas for your next blog post.

1. Showcase a product/service

Take time in your business blog to showcase an important or new product or service your company is offering. Introducing your audience to the product in a non-confrontational way will invite them to take a closer look at it later on.

2. Share a customer success story

What better way to generate customers than to have other customers tell them how great your business is? Ask past customers if they would be willing to share their story on your blog and then get publishing!

3. Show inside the business

Give potential clients a look inside the company by showing them around the inner workings. Give a virtual tour, have a question and answer session or ask the President or CEO to share a more personal side of the business.

4. Interview employees

Interviewing employees about their experience with the company gives customers a look from the other side of the transaction. Ask employees what they like about the business, what they’re looking forward to or maybe even what they think can be improved upon.

5. Answer frequently asked questions

Do you have a list of frequently asked questions by customers? Answer them! Devote a blog session to going through these questions and giving thorough answers to each and every one.

6. Talk pop culture

Show that your business is current and involved by talking about today’s issues and pop culture. Can anything current relate to products or services your company supplies? How can you tie it all in together? Find out by giving it a try on your business blog.

7. Discuss future plans

What’s your business plan for the next six months? Year? Two years? You don’t have to convey too much in these types of blog posts (you don’t want your competitors knowing everything), but let your customers in on some of the future plans your company has in store for them.

8. Tell your origin story

Let customers know about you by telling your origin story as a company. When consumers see how hard you’ve worked to get where you are today, they’ll be excited about where your company is going in the future.

Do you have a list of frequently asked questions by customers? Answer them! Devote a blog session to going through these questions and giving thorough answers to each and every one.

If your business is invested in content marketing, utilize these ideas to either jump start your current blog or start a new one. When your blog is up-to-date and engaging, customers will be more inclined to follow, and your company will reap the benefits.

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