Call to Action!

Crafting a Call to Action that Will Drive Your Business

When it comes to online marketing for your small business, it’s all about compelling website visitors to become website customers. You want viewers to take that extra step and become active. What better way to do just that than a strong call to action?

Assabet Students Visit Curry

Design students go behind the scenes and see the latest print processes in the industry.

Students pose for a picture to commemorate their visit.

On Tuesday, December 3, 2013, students from Assabet Valley Regional Technical High School (AVRTHS) came to visit Curry Printing for a tour of our 17,000 square foot, main production facility in Westborough, Massachusetts.  These students are part of the Design and Visual Communications
program at AVRTHS and are studying the latest techniques in both the digital and print world.  Their visit to Curry helps give them practical, real world examples of how print communications works.

Multi-Channel Approach

It's important to have your digital and print communications working together.

Don’t listen to those “all or nothing” folks out there. You’ll be hard pressed to find a customer who prefers to receive all forms of communication digitally. Heck, maybe you’ll find one, however, everyone is different and that’s what you need to plan for.

While over the past few years you've probably experienced a shift towards digital, that doesn't mean print should be phased out altogether. There are many positive effects of having printed materials working with your digital space in your marketing efforts.  Multi-channel marketing is the most effective approach because people have different communication preferences and require multiple touches to "connect" with your message.

Tri-County Design Students Visit Curry

Bob Gardner explains digital printing
to one of the tour's sub-groups.

On Friday, April 5th, graphic design students who attend Tri-County Regional Vocational Technical High School (RVTHS) took a field trip to Curry Printing in Westborough to see first-hand how design skills can be utilized in the business world.  There were 41 teens who participated in the visit which was the first stop in a two-part field trip that concluded with a visit to the Worcester Art Museum.

Raise the Relevance

What you know about your clients can be a valuable resource.

Most companies have a computer database to manage their client information and transactions.  Often times companies under utilize this data when marketing their goods and services.  Taking advantage of the information you already have can help you to strategically increase the relevance of your marketing and produce greater results.
  

QR Code Landing Pages

Behind Every QR Code Should Be A Good Landing Page

You’ve probably encountered one already. Maybe you’ve even tried to snap a photo of one with your mobile phone. We’re talking about those square matrix QR (Quick Response) Codes that have become recently ubiquitous. Sure, you can stick them in your windows, on your direct mail or even your business cards, but it’s important to know where your prospects are going once they take the time to act.

The "A" or "B" Pile

Will your direct mail piece escape the circular file?

Direct mail is a great way to market your products and services by allowing you to target leads by specific demographics.  Based on what you already know about your target audience, you can purchase a laser-focused mailing list of contacts who bear a higher likelihood of becoming customers because you have already pre-qualified them.