Call to Action!

Crafting a Call to Action that Will Drive Your Business

When it comes to online marketing for your small business, it’s all about compelling website visitors to become website customers. You want viewers to take that extra step and become active. What better way to do just that than a strong call to action?

How To Finally Finish To-Do Lists

3 ways to be more productive at accomplishing your daily to-do's on your task list.

Although to-do lists are essential to getting tasks done, they’re often burdensome and create even more stress. Stop dreading lists each morning and start tackling them. Here are three rules to help you stop procrastinating and start completing your to-do lists: Write them down, break them down and plan them out.

Patriots' Leadership Lessons

5 Leadership Skills Demonstrated by the Patriots

After Sunday's AFC Championship win, the Patriots have just one more game to claim the title of the best team in the 2014-2015 season.  But as we all know, the Patriots' greatness didn't just start this year.  It takes years of training to reach the top.

But just because it might take years to reach the pinnacle of success, it doesn't mean there are not things you can do everyday to behave like a champion.  Here are 5 leadership skills that will help anyone be a more valuable asset to their company.

Increase Your Productivity in 3 Steps

Make sure you're getting the most out of every workday with these unorthodox approaches to productivity.

Keeping your productivity in check is tough—especially with distractions like new T.V. shows, football season and the last days of summer. You become fatigued at your desk, and you forget the task at hand. Improve your endurance and productivity at work in three simple ways:

Design a Logo

4 Key Questions to Ask Yourself When Developing a Logo

For logistically minded folks, a logo might not really seem all that important. You’ve got a great business plan and excellent customer service, so why worry about a silly little graphic, right? Wrong.

Think of your logo as the first thing that greets a potential customer. It’s supposed to encompass your brand and plays a huge role in whether or not people feel an instant connection to your business. If your logo looks almost exactly the same as your competition’s, you’ve lost your first shot at standing out. Think about it. When most people are shopping for new wine, what’s the deciding factor? The label. Your logo functions in the exact same way. It gives customers something to judge your company on before they really know what you’re capable of.

5 Ways to Make Your Mornings More Productive

Productivity is one of those areas that can separate you greatly from your coworkers and make you stand out. That being said, it's not always the easiest skill to master and sometimes even develop. Trying to make too many fundamental changes to your daily routine can be a surefire way to sabotage yourself from making any improvements. Concentrating on one part of your day is a great way to start the process of being more effective and efficient at your job.

Tell a Story With Your Marketing in 2014

Use story telling as a way to engage your clients at a higher level.

“Tell me a story!” This typical refrain heard from children at bedtime also applies to your customers. When it comes to marketing, they don’t just want information. They want a story too. Scientific studies have shown that our brain activity increases and we become more engaged when there’s a narrative involved. As you go into 2014, be thinking of how you can make your business’s marketing all about storytelling. Here are a just a few ways to create an intriguing narrative for your customers.

A Risk Most Marketers Won’t Take

4 Words that Double Success Rates

Nobody likes being told what to do. This principle dates back to a very early age. Tell a two-year-old toddler to go to
timeout and they very kindly break your eardrums as they shout their favorite word “no!” Ask a kid to eat their peas and they slyly spread them around on the plate—encouraged by your lack of knowledge of mathematics—hoping you won’t notice the sum of peas hasn't actually changed at all. Tell a teenager to clean their room and they silently curse you (while, of course, telling you no).