Social Media Waves

How to Surf the Changing Tides of Social Media

It is a confusing time for social media. It seems like every day, new and conflicting reports come out about the future of different platforms. Is Facebook a sinking ship? Or is it simply being used by a new demographic? Is Instagram the new thing? Or should you be using Snapchat?

In addition to all of the ever-changing buzz, Facebook has recently switched up their algorithms. If you've been watching your business’s page, you've probably noticed a big decline in the number of people your posts are reaching.

Curry Sponsors Worcester State Golf Tournament

On Monday, June 24th, Worcester State Foundation will be hosting its 20th Annual Golf Tournament to help  support education, opportunity and success in Worcester State University students.  The event is presented by the Gene J. DeFeudis Family Foundation and will be held at Wachusett Country Club & Kettle Brook Golf Club.  Curry Printing is proud to be one of the sponsors of this year's charity tournament.

Narrow Your Focus

Are you aiming to own a single idea in your client's mind?

Being in the business world is difficult because you have endless options of what you might focus on. You could choose to spend more on your marketing, launch a new campaign or even introduce a new product or feature to your existing line.

The possibilities can be exhilarating and you usually end up with more good ideas than you can possibly implement effectively. We’re usually reluctant to abandon good ideas, even when the result would be having one GREAT one.

Multi-Channel Approach

It's important to have your digital and print communications working together.

Don’t listen to those “all or nothing” folks out there. You’ll be hard pressed to find a customer who prefers to receive all forms of communication digitally. Heck, maybe you’ll find one, however, everyone is different and that’s what you need to plan for.

While over the past few years you've probably experienced a shift towards digital, that doesn't mean print should be phased out altogether. There are many positive effects of having printed materials working with your digital space in your marketing efforts.  Multi-channel marketing is the most effective approach because people have different communication preferences and require multiple touches to "connect" with your message.

Top 3 Marketing Trends for 2013

Three marketing trends that will make your business stronger in 2013.

While individuals brainstorm their New Year’s Resolutions, we’re dreaming up how to make businesses better in 2013. Perhaps your company has a great product line but little marketing to spread the word. Or maybe you need to work on your relationships with customers.

Whatever changes you sense are due for your business in 2013, the projected marketing trends for the New Year can make you more competitive. Keep reading for a few suggestions on 2013’s top marketing trends and how to make them work for your business.