The Right Way To Do Real-Time Marketing

5 keys to making your real-time marketing work for your company.

Since Oreo’s outrageously successful “You can still dunk in the dark” tweet during the Super Bowl XLVII power outage, several brands have attempted to adopt the quick-and-witty tactic of real-time marketing. 

Unfortunately, there are many more examples of RTM failures than successes. Take U.S. Cellular, for example. Following Adele’s big win for the “Skyfall” theme song in 2013, the company tweeted “What if her lyrics come true?” with a picture that said “The sky may fall, but we won’t drop your call. Punny? Yes. Funny? No.

Want to Succeed in Marketing? Act Like a Kid

3 lessons we can learn from children to make us better marketers.

Look to the kids. They have all the answers. When it comes to thinking differently about your marketing, consider these lessons we've learned from how children act.

Knock, Knock. Who's There?

Using humor in your advertising

Most of us like a good laugh. We want to be entertained. While there are several approaches to create advertising, humor often gets people talking. Think about the Super Bowl commercials that have become an anticipated attraction beyond the game itself. Adding humor to your marketing can increase brand awareness. Here are a few ways you can leave your customers laughing.