Tuesday, November 1, 2011

QR Code Landing Pages

Behind Every QR Code Should Be A Good Landing Page

You’ve probably encountered one already. Maybe you’ve even tried to snap a photo of one with your mobile phone. We’re talking about those square matrix QR (Quick Response) Codes that have become recently ubiquitous. Sure, you can stick them in your windows, on your direct mail or even your business cards, but it’s important to know where your prospects are going once they take the time to act.

The "A" or "B" Pile

Will your direct mail piece escape the circular file?

Direct mail is a great way to market your products and services by allowing you to target leads by specific demographics.  Based on what you already know about your target audience, you can purchase a laser-focused mailing list of contacts who bear a higher likelihood of becoming customers because you have already pre-qualified them.

Tuesday, October 11, 2011

Changing Channels

Are you using different marketing channels to promote your business?

Routines.  We all get stuck in our routines.  Whether it’s going to the same restaurants, eating the same foods or watching the same programs on television, human beings are definitely pattern oriented and it’s easy for us to take comfort in anything familiar.  This mentality, however, often poses a problem when it comes to marketing your business.

Tradeshow Marketing Trends to Get More Leads

Tips for making your company's next tradeshow experience more successful

For many companies, the jury is out on whether attending a tradeshow will have a positive return on a usually substantial investment. It’s because companies struggle with how to maximize the investment. Here are a few ways to ensure your next tradeshow is a success.

Tuesday, September 20, 2011

Building Rapport

Using small gestures to help build rapport with your clients.

The rapport you and your company has with clients is central to the overall success of your business.  People rarely conduct business with companies they dislike and it's easy for competitors to steal customers away when rapport is weak.  These realities underscore the importance of utilizing every opportunity possible to continually develop strong relationships with each and every one of your company's patrons.

Direct Mail

Are you missing out on this important marketing channel?

In the 21st century, some people believe that promoting their business using printed marketing solutions is outdated and ineffective.  And although the internet has created a new medium for delivering a company’s message, most marketing professionals still find print to be an effective and important part of their overall strategy for communicating and promoting their brand.  Direct mail can be an effective way of using print marketing to get your message across.

Tuesday, August 30, 2011

7 to 9 Times is the Charm

Repetition is essential in the process of marketing your goods and services.

There is a saying, “Repetition is the mother of skill.”  This denotes the fact that most skills are learned through the process of repetitive practice.  In marketing, the same saying may go something like, “Repetition is the mother of communicating your message.”  And although the saying might be different, the principle is very much the same.  If you want to effectively convey a message to your clients and/or prospects, repetition must play a central role in your efforts.

Monday, August 29, 2011

Night at the Races

Curry Printing Manager Roars at the Races

Jim with his car.  See the Curry logo?
Jim Bendiak, an employee of Curry Printing, moonlights once a week as an amateur stock car racer at Connecticut’s Thompson International Speedway.  Jim manages the bindery or finishing area at Curry’s main production facility in Westborough, Massachusetts during the day and enjoys racing for fun on Thursday nights with his sons Patrick and Nick at the race track in Thompson, Connecticut.

Color Choice

Color can make the difference on a sale

Whether you know it or not, your buying decisions are oftentimes based on color. The next time you’re looking at an advertisement or packaging for an item you’re considering, pay special attention to the colors you see. Observe how those colors make you feel. Once you understand the effects of color on buying habits, you can make marketing decisions based on that knowledge.

Monday, August 15, 2011

Tips for Productivity from Leaders

Ways to help you get stuff done

If it seems like more and more is added to your plate and you struggle to get everything done, you may be struggling from productivity paralysis. Don’t worry; some of the world’s top leaders face a similar problem. Inc. Magazine recently asked them how they stayed productive. Here are some of their secrets.

Tuesday, August 9, 2011

Knock, Knock. Who's There?

Using humor in your advertising

Most of us like a good laugh. We want to be entertained. While there are several approaches to create advertising, humor often gets people talking. Think about the Super Bowl commercials that have become an anticipated attraction beyond the game itself. Adding humor to your marketing can increase brand awareness. Here are a few ways you can leave your customers laughing.

Tuesday, July 5, 2011

Spokes or the Hub

What's your paradigm to winning new business?

When building a business, it’s essential to make the distinction between sales and marketing. Most business professionals understand the need for sales and their importance to the livelihood of the organization and its future. What often gets missed is the leverage marketing can and should bring to a business and it’s overall goals.


Welcome to Curry's new blog!

Welcome to Curry Printing's Marketing Matters Blog.  This blog is dedicated to all those who are looking to help grow their business.  You'll find articles and posts to help you be more effective and productive in the workplace.  Plus, we'll also provide you specific ideas and strategies to help you better promote your business.

Sometimes companies under value and under utilize marketing.  Often this comes from a lack of understanding or from the fact that marketing is not always as clear cut as sales.  For this reason, we are beginning our blog with an article called "Spokes or the Hub."