4 Tips about Marketing to Generation Z

Now that you've nailed down your marketing strategy to millennial's, brands and companies need to turn attention towards the rising demographic, Generation Z. Gen Z are teenagers 19 and younger. They've grown up in a fully digital world with full access to the Internet. This group is comprised of digital natives, but it is important to note that they are not naive. They respond well to genuine brands. 

Kick-Start Guide to Mobile Marketing

Is your business ready for your mobile visitors?

Hopefully you browse the web seated at your desk, so you won’t fall over from the shock of this post. Smartphone users will soon outnumber those who don’t use them. In fact, maybe you’re not browsing the web at your desk as we expected. Maybe you’re on your feet, out and about with all the info you need in the palm of your hand. If you browse the web with your smartphone, you probably already understand the value and convenience mobile surfing brings.

Curry Supports 2nd Annual Bridgefest

Curry Employees Left to Right: Michelle Baronas,
Donna Comendul & Drew Hirtle

Employees from Curry Printing showed their support for The Bridge of Central Massachusetts by participating in their second annual Bridgefest, a festival to benefit the organization and its members.  Bridgefest is a fun, family and community event that includes a 5K run/walk, food, arts & crafts fair, kids’ activities, pet activities, raffle and live performances.  It was held on Saturday, September 22nd outside the company’s headquarters in Worcester.

Mobile Marketing

Is your business connecting with its clients and prospects through the channels they prefer most?

Smartphone sales have exploded.  In January of 2012, Google announced it is activating over 700,000 new smartphones per day.  That’s right, PER DAY!  Apple announced in the 4th quarter of 2011 it sold over 11.8 million iPhones.  Analyst from Morgan Stanley predict based on current patterns that mobile internet use will increase by 4000% by 2014.  Smartphones are here to stay and they are changing the way we communicate.