Tuesday, June 23, 2015

Keys to Content Marketing

It’s well into 2015, the year of content marketing. Every marketer has been trying to increase sales with branded content. What exactly is content marketing? It’s basically branded business storytelling. It’s sharing your professional, company and employee stories with your audience to cultivate a client relationship. People tend to trust brands more when they are humanized. Here are three tips to creating your own content marketing strategy:

Do your research—Complete a comprehensive analysis into your audience, trends, media and competition. These areas will address the “who, what, where, and why” of your content marketing. Next, a strategy will naturally evolve from the research.

Tell a story—Your audience wants to see the human side of your company. They’re interested in the values and employees of your company. A story engages the emotional side of your audience and captures their attention.

Create a conversation—After you have published your story or stories and captivated your audience, it’s important to keep up that humanizing factor by allowing your audience to comment on your blog articles and social media posts. More importantly, respond to them in a colloquial (but not slang) manner, to show them you care about cultivating a client relationship.


  1. Content marketing is very essential thing and advertising methods can also be done by content marketing via writing good contents.

  2. I was looking for some local San antonio seo company that can help make my website seo friendly. While searching for the same I found your blog that helped me know more about content marketing. I am sure it would be very useful. Thanks for sharing. Keep Posting!!

  3. Well, content marketing is the most significant factor in digital marketing undoubtedly. Going with an old saying of SEO, “Content is King” the factors is quite helpful to survive in the market. Having a blog is not enough, but to post high quality content is the key to success.

  4. Thanks for sharing keys to content marketing. Keep update more post like this.
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  5. Very informative post for me as I am always looking for new content that can help me and my knowledge grow better. Gr8…Keep it up!!!! computer courses in punjab

  6. That's true.But when sally O'Dowd's Sally On Media is there, I don't need to get obsessed.It's the most trusted partner for any company which wanna share its unique story.