4 Tips about Marketing to Generation Z

Now that you've nailed down your marketing strategy to millennial's, brands and companies need to turn attention towards the rising demographic, Generation Z. Gen Z are teenagers 19 and younger. They've grown up in a fully digital world with full access to the Internet. This group is comprised of digital natives, but it is important to note that they are not naive. They respond well to genuine brands. 

Social Media Waves

How to Surf the Changing Tides of Social Media

It is a confusing time for social media. It seems like every day, new and conflicting reports come out about the future of different platforms. Is Facebook a sinking ship? Or is it simply being used by a new demographic? Is Instagram the new thing? Or should you be using Snapchat?

In addition to all of the ever-changing buzz, Facebook has recently switched up their algorithms. If you've been watching your business’s page, you've probably noticed a big decline in the number of people your posts are reaching.