Monday, October 7, 2013

3 Tips for Successful Point of Purchase Marketing

Getting your point of purchase materials noticed takes skill. Hundreds of other items are fighting for the same attention,
hoping to be bought impulsively. Consumers have to get excited and see the value in your point of purchase items—they must feel the urge to buy.

When creating point of purchase materials, opt for bright colors, short and simple messages and engaging graphics. Your main goal is to get people to look. If possible, use an unusually shaped or cleverly designed package—have fun with it.

Curry Participates in BridgeFest 2013

Curry Employees with new retractable banner printed by Curry.
Curry Printing showed their support for The Bridge of Central Massachusetts by participating in BridgeFest 2013, a festival to benefit the organization and its members.  BridgeFest is a fun, family and community event that includes a 5K run/walk, food, arts & crafts fair, kids’ activities, pet activities, raffle and live performances.  It was held on Saturday, September 21st outside the company’s headquarters in Worcester.