Monday, March 24, 2014

The Right Way To Do Real-Time Marketing

5 keys to making your real-time marketing work for your company.

Since Oreo’s outrageously successful “You can still dunk in the dark” tweet during the Super Bowl XLVII power outage, several brands have attempted to adopt the quick-and-witty tactic of real-time marketing. 

Unfortunately, there are many more examples of RTM failures than successes. Take U.S. Cellular, for example. Following Adele’s big win for the “Skyfall” theme song in 2013, the company tweeted “What if her lyrics come true?” with a picture that said “The sky may fall, but we won’t drop your call. Punny? Yes. Funny? No.

5 Ways to Make Your Mornings More Productive

Productivity is one of those areas that can separate you greatly from your coworkers and make you stand out. That being said, it's not always the easiest skill to master and sometimes even develop. Trying to make too many fundamental changes to your daily routine can be a surefire way to sabotage yourself from making any improvements. Concentrating on one part of your day is a great way to start the process of being more effective and efficient at your job.