Call to Action!

Crafting a Call to Action that Will Drive Your Business

When it comes to online marketing for your small business, it’s all about compelling website visitors to become website customers. You want viewers to take that extra step and become active. What better way to do just that than a strong call to action?

Summer Marketing

How to Market Your Business During the Summer

For many of us, summertime means relaxing beside the pool and soaking up the sun. It’s full of lazy days that are great for individuals, but can breed bad news for small businesses. It’s been called the “summertime slump,” as many small businesses experience a decline in sales during the hot, lazy months. So how can you combat this slump? By staying current in marketing strategies, of course. Check out some of these top recommendations on how to boost sales and market your business over the summer.

Content is King

What To Do When Your Content Marketing Consistently Flops.

It’s the painful truth. Your content marketing is more likely to fail than it is to succeed.

As disappointing as that may be, developing content marketing is still a necessary part of your business’s success. But why is no one reading your content even when you pour your heart and soul into creating it?

Saying "Thank You" with Holiday Greeting Cards

3 reasons why holiday greeting cards are a great way to thank your clients for their business.

In this fast paced world of email and texting, it's easy to get so busy that often times the non-essential tasks get missed.  These are the items that are not necessary urgent but are none-the-less important for the overall success and prosperity of your company.  It's often said, it's the little things that make the biggest difference.  Thanking your clients for their loyalty and patronage has a far more profound effect than the energy it takes to do it.  Here are 3 reasons why holiday greeting cards are a great way to thank your clients...

Efficiency Drives Productivity

John McDermott operating Curry's
new Polar N115 Plus 45" paper cutter

How to accomplish more with the same or even fewer resources.

In today's work environment, employees are being asked to do more and more with less support than ever before.  High productivity is important and can be the main difference between a good and a great employee.  At the heart of all highly productive workers is the efficiency at which they do their job.  This applies in marketing as well as every position in every department in your company.

The Campaign Effect

Use design, layout and presentation to create brand recognition.

Have you ever seen an IBM commercial?  They’re the commercials with the blue bars running across the top and bottom of the television screen.  Have you ever wondered why they include those in every commercial they produce?  Why do they put those two, rather plain and seemingly useless bars on the screen?  Why?… brand recognition

QR Code Landing Pages

Behind Every QR Code Should Be A Good Landing Page

You’ve probably encountered one already. Maybe you’ve even tried to snap a photo of one with your mobile phone. We’re talking about those square matrix QR (Quick Response) Codes that have become recently ubiquitous. Sure, you can stick them in your windows, on your direct mail or even your business cards, but it’s important to know where your prospects are going once they take the time to act.

The "A" or "B" Pile

Will your direct mail piece escape the circular file?

Direct mail is a great way to market your products and services by allowing you to target leads by specific demographics.  Based on what you already know about your target audience, you can purchase a laser-focused mailing list of contacts who bear a higher likelihood of becoming customers because you have already pre-qualified them.

Building Rapport

Using small gestures to help build rapport with your clients.

The rapport you and your company has with clients is central to the overall success of your business.  People rarely conduct business with companies they dislike and it's easy for competitors to steal customers away when rapport is weak.  These realities underscore the importance of utilizing every opportunity possible to continually develop strong relationships with each and every one of your company's patrons.

Direct Mail

Are you missing out on this important marketing channel?

In the 21st century, some people believe that promoting their business using printed marketing solutions is outdated and ineffective.  And although the internet has created a new medium for delivering a company’s message, most marketing professionals still find print to be an effective and important part of their overall strategy for communicating and promoting their brand.  Direct mail can be an effective way of using print marketing to get your message across.

7 to 9 Times is the Charm

Repetition is essential in the process of marketing your goods and services.

There is a saying, “Repetition is the mother of skill.”  This denotes the fact that most skills are learned through the process of repetitive practice.  In marketing, the same saying may go something like, “Repetition is the mother of communicating your message.”  And although the saying might be different, the principle is very much the same.  If you want to effectively convey a message to your clients and/or prospects, repetition must play a central role in your efforts.