Monday, December 2, 2013

Saying "Thank You" with Holiday Greeting Cards

3 reasons why holiday greeting cards are a great way to thank your clients for their business.

In this fast paced world of email and texting, it's easy to get so busy that often times the non-essential tasks get missed.  These are the items that are not necessary urgent but are none-the-less important for the overall success and prosperity of your company.  It's often said, it's the little things that make the biggest difference.  Thanking your clients for their loyalty and patronage has a far more profound effect than the energy it takes to do it.  Here are 3 reasons why holiday greeting cards are a great way to thank your clients...

A Risk Most Marketers Won’t Take

4 Words that Double Success Rates

Nobody likes being told what to do. This principle dates back to a very early age. Tell a two-year-old toddler to go to
timeout and they very kindly break your eardrums as they shout their favorite word “no!” Ask a kid to eat their peas and they slyly spread them around on the plate—encouraged by your lack of knowledge of mathematics—hoping you won’t notice the sum of peas hasn't actually changed at all. Tell a teenager to clean their room and they silently curse you (while, of course, telling you no).

10 Unique Holiday Gift Ideas for Your Clients

Show your clients you care with a unique holiday gift.

Well folks, Thanksgiving has officially passed. The turkeys have been eaten, the potatoes mashed and slathered in gravy and the pumpkin pies all devoured (even when we all thought it impossible to eat dessert—way to persevere).

Now that Thanksgiving is over, the winter holiday season is officially in full swing (cue: Jingle Bell Rock). This fact makes now a perfect time to start planning your corporate holiday gifts—because your clients deserve a gift that’s thoughtful and not last minute.

Here are some holiday client gift ideas that will make your company stand out. 

Monday, October 7, 2013

3 Tips for Successful Point of Purchase Marketing

Getting your point of purchase materials noticed takes skill. Hundreds of other items are fighting for the same attention,
hoping to be bought impulsively. Consumers have to get excited and see the value in your point of purchase items—they must feel the urge to buy.

When creating point of purchase materials, opt for bright colors, short and simple messages and engaging graphics. Your main goal is to get people to look. If possible, use an unusually shaped or cleverly designed package—have fun with it.

Curry Participates in BridgeFest 2013

Curry Employees with new retractable banner printed by Curry.
Curry Printing showed their support for The Bridge of Central Massachusetts by participating in BridgeFest 2013, a festival to benefit the organization and its members.  BridgeFest is a fun, family and community event that includes a 5K run/walk, food, arts & crafts fair, kids’ activities, pet activities, raffle and live performances.  It was held on Saturday, September 21st outside the company’s headquarters in Worcester.

Monday, July 22, 2013

Curry Printing Wins Westborough Little League Championship

Back row, left to right: Manager Craig Nichols, Troy Kanji, Ari Drotch,
Jack McGinn, Alex Sternburg, Matthew Ragan, Peter Bersani, Coach Chris Bersani.
Front row, left to right: Patrick Kelley, David Ramirez-Granick, Ryan Nichols,
Devin Parent, Josh Sternburg, MacLaren Bradley

WESTBOROUGH, MA - After cruising through the regular season with a record of 13-1, Curry Printing defeated Civic Club to win the championship in the 10-to-12-year-old Majors Division of Westborough Little League.

How Much Do Consumers Trust Your Advertising?

Do people honestly trust your company’s advertising? According to one infographic by Ambassador, 9 out of 10 young adults ages 18-34 say they trust advertising at least sometimes. But only 47% of consumers supposedly believe the advertising they see. And 57% of all respondents believed that ads are somewhat exaggerated.

Advertising keeps changing. Don Draper’s forms of advertising no longer rule the ad world—interactive, digital media is moving in. That being said, it’s important for brands to realize which forms of online advertising audiences are most receptive to—which ones they trust, and which ones they see right through.

Monday, June 3, 2013

Curry Sponsors Worcester State Golf Tournament

On Monday, June 24th, Worcester State Foundation will be hosting its 20th Annual Golf Tournament to help  support education, opportunity and success in Worcester State University students.  The event is presented by the Gene J. DeFeudis Family Foundation and will be held at Wachusett Country Club & Kettle Brook Golf Club.  Curry Printing is proud to be one of the sponsors of this year's charity tournament.

Narrow Your Focus

Are you aiming to own a single idea in your client's mind?

Being in the business world is difficult because you have endless options of what you might focus on. You could choose to spend more on your marketing, launch a new campaign or even introduce a new product or feature to your existing line.

The possibilities can be exhilarating and you usually end up with more good ideas than you can possibly implement effectively. We’re usually reluctant to abandon good ideas, even when the result would be having one GREAT one.

Monday, April 8, 2013

Multi-Channel Approach

It's important to have your digital and print communications working together.

Don’t listen to those “all or nothing” folks out there. You’ll be hard pressed to find a customer who prefers to receive all forms of communication digitally. Heck, maybe you’ll find one, however, everyone is different and that’s what you need to plan for.

While over the past few years you've probably experienced a shift towards digital, that doesn't mean print should be phased out altogether. There are many positive effects of having printed materials working with your digital space in your marketing efforts.  Multi-channel marketing is the most effective approach because people have different communication preferences and require multiple touches to "connect" with your message.

Tri-County Design Students Visit Curry

Bob Gardner explains digital printing
to one of the tour's sub-groups.
On Friday, April 5th, graphic design students who attend Tri-County Regional Vocational Technical High School (RVTHS) took a field trip to Curry Printing in Westborough to see first-hand how design skills can be utilized in the business world.  There were 41 teens who participated in the visit which was the first stop in a two-part field trip that concluded with a visit to the Worcester Art Museum.

Monday, March 11, 2013

Efficiency Drives Productivity

John McDermott operating Curry's
new Polar N115 Plus 45" paper cutter
How to accomplish more with the same or even fewer resources.

In today's work environment, employees are being asked to do more and more with less support than ever before.  High productivity is important and can be the main difference between a good and a great employee.  At the heart of all highly productive workers is the efficiency at which they do their job.  This applies in marketing as well as every position in every department in your company.

Every Day You're Marketing

There's more to marketing than just what comes out of your marketing department.

When we think about our businesses, we tend to think of marketing as just one department among our neatly segmented workplace.

But marketing isn’t some abstract thing you relegate to the writers and advertising dorks. Pretty much everything you do as a business is part of the greater marketing process.

Don’t believe it?  Let's break down the various ways you’re marketing, every day–whether you realize it or not.

Thursday, January 10, 2013

Curry Supports Westboro Tennis & Swim Club

Drew Hirtle from Curry with
Finz from the Worcester Sharks
On Saturday, January 5th, Curry Printing participated in Westboro Tennis & Swim Club’s 8th Annual Local Business Health & Wellness Expo.  The event is hosted by and held at the club located at 35 Chauncy Street in Westboro and is a place for local businesses to showcase their offerings to the community.

Donna Drohan, WTSC’s Sales & Marketing Associate, organizes and oversees the event.  “The Expo is the perfect way for local businesses to be seen outside their regular place of operation.  The event is free and we open it up to the public and our club’s members.  It’s a great way to expose new people to the club and our members to other great local businesses in the community,” says Drohan.