Negative Online Reviews

12 Steps For Dealing With Bad Online Reviews

For small businesses, online reviews can be a very scary thing. Though they are useful tools for consumers, they also give customers the power to take down a brand. Even just one bad review can cast a shadow over your reputation and deter potential clients.

It might feel like you have no control over what is said about your brand online, but you do have the opportunity to display your excellent customer service and diffuse the effects of any inflammatory comments. Keep these steps in mind when you come across a bad online review of your business:

Curry Wins “Best of Business” Award

Peter (middle) and Joe (right) Gardner, Curry's Owners,
being presented the award at the celebration by Peter
Stanton (left), Publisher at the Worcester Business Journal.

Curry Printing was honored by being named the regions “Best Commercial Printer” at the Worcester Business Journal’s 2014 Best of Business (BOB) Awards. The awards celebration was held on Wednesday, January 29th at Coral Seafood on Shrewsbury Street in Worcester. Attendees included over 300 professionals from businesses who were also selected for excellence in their individual industry or category.

Tell a Story With Your Marketing in 2014

Use story telling as a way to engage your clients at a higher level.

“Tell me a story!” This typical refrain heard from children at bedtime also applies to your customers. When it comes to marketing, they don’t just want information. They want a story too. Scientific studies have shown that our brain activity increases and we become more engaged when there’s a narrative involved. As you go into 2014, be thinking of how you can make your business’s marketing all about storytelling. Here are a just a few ways to create an intriguing narrative for your customers.

10 Unique Holiday Gift Ideas for Your Clients

Show your clients you care with a unique holiday gift.

Well folks, Thanksgiving has officially passed. The turkeys have been eaten, the potatoes mashed and slathered in gravy and the pumpkin pies all devoured (even when we all thought it impossible to eat dessert—way to persevere).

Now that Thanksgiving is over, the winter holiday season is officially in full swing (cue: Jingle Bell Rock). This fact makes now a perfect time to start planning your corporate holiday gifts—because your clients deserve a gift that’s thoughtful and not last minute.

Here are some holiday client gift ideas that will make your company stand out. 

Curry Participates in BridgeFest 2013

Curry Employees with new retractable banner printed by Curry.

Curry Printing showed their support for The Bridge of Central Massachusetts by participating in BridgeFest 2013, a festival to benefit the organization and its members.  BridgeFest is a fun, family and community event that includes a 5K run/walk, food, arts & crafts fair, kids’ activities, pet activities, raffle and live performances.  It was held on Saturday, September 21st outside the company’s headquarters in Worcester.

How Much Do Consumers Trust Your Advertising?

Do people honestly trust your company’s advertising? According to one infographic by Ambassador, 9 out of 10 young adults ages 18-34 say they trust advertising at least sometimes. But only 47% of consumers supposedly believe the advertising they see. And 57% of all respondents believed that ads are somewhat exaggerated.

Advertising keeps changing. Don Draper’s forms of advertising no longer rule the ad world—interactive, digital media is moving in. That being said, it’s important for brands to realize which forms of online advertising audiences are most receptive to—which ones they trust, and which ones they see right through.

Building Rapport

Using small gestures to help build rapport with your clients.

The rapport you and your company has with clients is central to the overall success of your business.  People rarely conduct business with companies they dislike and it's easy for competitors to steal customers away when rapport is weak.  These realities underscore the importance of utilizing every opportunity possible to continually develop strong relationships with each and every one of your company's patrons.