Call to Action!

Crafting a Call to Action that Will Drive Your Business

When it comes to online marketing for your small business, it’s all about compelling website visitors to become website customers. You want viewers to take that extra step and become active. What better way to do just that than a strong call to action?

4 Tips about Marketing to Generation Z

Now that you've nailed down your marketing strategy to millennial's, brands and companies need to turn attention towards the rising demographic, Generation Z. Gen Z are teenagers 19 and younger. They've grown up in a fully digital world with full access to the Internet. This group is comprised of digital natives, but it is important to note that they are not naive. They respond well to genuine brands. 

Social Media Waves

How to Surf the Changing Tides of Social Media

It is a confusing time for social media. It seems like every day, new and conflicting reports come out about the future of different platforms. Is Facebook a sinking ship? Or is it simply being used by a new demographic? Is Instagram the new thing? Or should you be using Snapchat?

In addition to all of the ever-changing buzz, Facebook has recently switched up their algorithms. If you've been watching your business’s page, you've probably noticed a big decline in the number of people your posts are reaching.

Saying "Thank You" with Holiday Greeting Cards

3 reasons why holiday greeting cards are a great way to thank your clients for their business.

In this fast paced world of email and texting, it's easy to get so busy that often times the non-essential tasks get missed.  These are the items that are not necessary urgent but are none-the-less important for the overall success and prosperity of your company.  It's often said, it's the little things that make the biggest difference.  Thanking your clients for their loyalty and patronage has a far more profound effect than the energy it takes to do it.  Here are 3 reasons why holiday greeting cards are a great way to thank your clients...

How Much Do Consumers Trust Your Advertising?

Do people honestly trust your company’s advertising? According to one infographic by Ambassador, 9 out of 10 young adults ages 18-34 say they trust advertising at least sometimes. But only 47% of consumers supposedly believe the advertising they see. And 57% of all respondents believed that ads are somewhat exaggerated.

Advertising keeps changing. Don Draper’s forms of advertising no longer rule the ad world—interactive, digital media is moving in. That being said, it’s important for brands to realize which forms of online advertising audiences are most receptive to—which ones they trust, and which ones they see right through.

Narrow Your Focus

Are you aiming to own a single idea in your client's mind?

Being in the business world is difficult because you have endless options of what you might focus on. You could choose to spend more on your marketing, launch a new campaign or even introduce a new product or feature to your existing line.

The possibilities can be exhilarating and you usually end up with more good ideas than you can possibly implement effectively. We’re usually reluctant to abandon good ideas, even when the result would be having one GREAT one.

Multi-Channel Approach

It's important to have your digital and print communications working together.

Don’t listen to those “all or nothing” folks out there. You’ll be hard pressed to find a customer who prefers to receive all forms of communication digitally. Heck, maybe you’ll find one, however, everyone is different and that’s what you need to plan for.

While over the past few years you've probably experienced a shift towards digital, that doesn't mean print should be phased out altogether. There are many positive effects of having printed materials working with your digital space in your marketing efforts.  Multi-channel marketing is the most effective approach because people have different communication preferences and require multiple touches to "connect" with your message.

Raise the Relevance

What you know about your clients can be a valuable resource.

Most companies have a computer database to manage their client information and transactions.  Often times companies under utilize this data when marketing their goods and services.  Taking advantage of the information you already have can help you to strategically increase the relevance of your marketing and produce greater results.