Patriots' Leadership Lessons

5 Leadership Skills Demonstrated by the Patriots

After Sunday's AFC Championship win, the Patriots have just one more game to claim the title of the best team in the 2014-2015 season.  But as we all know, the Patriots' greatness didn't just start this year.  It takes years of training to reach the top.

But just because it might take years to reach the pinnacle of success, it doesn't mean there are not things you can do everyday to behave like a champion.  Here are 5 leadership skills that will help anyone be a more valuable asset to their company.

Want to Succeed in Marketing? Act Like a Kid

3 lessons we can learn from children to make us better marketers.

Look to the kids. They have all the answers. When it comes to thinking differently about your marketing, consider these lessons we've learned from how children act.

Tell a Story With Your Marketing in 2014

Use story telling as a way to engage your clients at a higher level.

“Tell me a story!” This typical refrain heard from children at bedtime also applies to your customers. When it comes to marketing, they don’t just want information. They want a story too. Scientific studies have shown that our brain activity increases and we become more engaged when there’s a narrative involved. As you go into 2014, be thinking of how you can make your business’s marketing all about storytelling. Here are a just a few ways to create an intriguing narrative for your customers.

Saying "Thank You" with Holiday Greeting Cards

3 reasons why holiday greeting cards are a great way to thank your clients for their business.

In this fast paced world of email and texting, it's easy to get so busy that often times the non-essential tasks get missed.  These are the items that are not necessary urgent but are none-the-less important for the overall success and prosperity of your company.  It's often said, it's the little things that make the biggest difference.  Thanking your clients for their loyalty and patronage has a far more profound effect than the energy it takes to do it.  Here are 3 reasons why holiday greeting cards are a great way to thank your clients...

Building Rapport

Using small gestures to help build rapport with your clients.

The rapport you and your company has with clients is central to the overall success of your business.  People rarely conduct business with companies they dislike and it's easy for competitors to steal customers away when rapport is weak.  These realities underscore the importance of utilizing every opportunity possible to continually develop strong relationships with each and every one of your company's patrons.