Millennials in the Workplace

Millennials will soon become the new workplace majority. That means people born between 1981 and 1996 will be changing the workforce and its traditional structure. There will be big work culture evolutions headed up by millennials. Is your workplace ready for it?

Here are four key items that millennials prioritize:

Patriots' Leadership Lessons

5 Leadership Skills Demonstrated by the Patriots

After Sunday's AFC Championship win, the Patriots have just one more game to claim the title of the best team in the 2014-2015 season.  But as we all know, the Patriots' greatness didn't just start this year.  It takes years of training to reach the top.

But just because it might take years to reach the pinnacle of success, it doesn't mean there are not things you can do everyday to behave like a champion.  Here are 5 leadership skills that will help anyone be a more valuable asset to their company.

Design a Logo

4 Key Questions to Ask Yourself When Developing a Logo

For logistically minded folks, a logo might not really seem all that important. You’ve got a great business plan and excellent customer service, so why worry about a silly little graphic, right? Wrong.

Think of your logo as the first thing that greets a potential customer. It’s supposed to encompass your brand and plays a huge role in whether or not people feel an instant connection to your business. If your logo looks almost exactly the same as your competition’s, you’ve lost your first shot at standing out. Think about it. When most people are shopping for new wine, what’s the deciding factor? The label. Your logo functions in the exact same way. It gives customers something to judge your company on before they really know what you’re capable of.

Want to Succeed in Marketing? Act Like a Kid

3 lessons we can learn from children to make us better marketers.

Look to the kids. They have all the answers. When it comes to thinking differently about your marketing, consider these lessons we've learned from how children act.

How Much Do Consumers Trust Your Advertising?

Do people honestly trust your company’s advertising? According to one infographic by Ambassador, 9 out of 10 young adults ages 18-34 say they trust advertising at least sometimes. But only 47% of consumers supposedly believe the advertising they see. And 57% of all respondents believed that ads are somewhat exaggerated.

Advertising keeps changing. Don Draper’s forms of advertising no longer rule the ad world—interactive, digital media is moving in. That being said, it’s important for brands to realize which forms of online advertising audiences are most receptive to—which ones they trust, and which ones they see right through.