Monday, January 19, 2015

4 Tips about Marketing to Generation Z

Now that you've nailed down your marketing strategy to millennial's, brands and companies need to turn attention towards the rising demographic, Generation Z. Gen Z are teenagers 19 and younger. They've grown up in a fully digital world with full access to the Internet. This group is comprised of digital natives, but it is important to note that they are not naive. They respond well to genuine brands. 

It’s increasingly imperative to revise your marketing strategy to Gen Z since it is reported that they contribute approximately $44 billion to the U.S. economy. Here are four ways to tailor your marketing to Gen Z:

Don’t use Facebook—Although millennials and Generation Z have a lot in common, there are some disparities. Generation Z is even more fluent in social media and the online reality. This means they prefer different social media channels. Generation Z tends to favor Whisper, Snapchat and Secret, not Facebook, Twitter and Instagram.

Treat them like entrepreneurs—Generation Z is more likely than any other generation to convert their hobbies into full-time jobs. A large sum of this group have documented dreams of being entrepreneurs. Since they’re native to social media, they use it for research on their hobbies, jobs and dreams. They know what it takes to be successful.

Take advantage of video—With the increasing use of social media, the attention span of consumers has shortened. It is important to focus marketing directives on visuals, not text. For example, infographics would be a great way to show a lot of data. But videos are the best way to grab the consumer’s attention. Gen Z also watches twice as many videos on mobile devices as any other generation.

Humor is number one—This demographic responds extremely well to an appealing sense of humor. Infuse humor into your brand personality and create videos that are funny to Gen Z. But, be careful not to try to be Gen Z with acronyms like YOLO or LOL; they’ll know it’s ingenuine. Instead, play off current pop culture for humor. Miley Cyrus and cat videos are sure to catch Gen Z’s attention.


  1. Wow What an amazing article thanks FOr sharing this
    Get Six Sigma Black Belt By HenryHarvin

  2. Espresso and tea are the quite possibly the most burned-through drinks on the planet. They are burned-through consistently by each and everybody. food plastic packaging manufacturers

  3. Welcome to We Buy Houses Los Angeles, the Official Cash Home Buyer of Los Angeles, California, and surrounding areas.

    We provide home sellers with a cash option to purchase their property quickly—with NO Repairs, and NO Fees or Commissions.

    Simply go to our website or call us at (213) 290-4980 to get a no-obligation cash home offer sent to you. It’s free and confidential.

    Avoiding foreclosure? Facing divorce? Moving? Upside down in your mortgage? Liens? It doesn’t matter whether you live in it, you’re renting it out, it’s vacant, or not even habitable. We help owners who have inherited an unwanted property, own a vacant house, are behind on payments, owe liens, downsized, and can’t sell… even if the house needs repairs that you can’t pay for… and yes, even if the house is fire damaged or has bad rental tenants.

    Basically, if you have a property and need to sell it… we’d like to make you a fair cash offer and close on it when you’re ready to sell.

    Just contact us today to get started!

  4. Saving these tips will be coming in very handy, thanks for sharing these with us:
    custom logo design company

  5. The demand for a change is not only related to what you offer but it might also be in the mode of private label skin care manufacturers

  6. Thank You for such an informative Article.
    Creative Jaguars is also providing the same facilities.

  7. This content material is written very well. Your use of formatting when making your factors makes your observations very clear and clean to apprehend. Thank you.

    Law Coursework Help

  8. I can see that you are an expert at your field! I am launching a website soon, and your information will be very useful for me.. Thanks for all your help and wishing you all the success in your business. Probellum

  9. Excellent post. Thank you for those tips that will help me for my company (licencia de actividad) and for more. It is a joy to read these types of articles. Congratulations on the great work.

  10. Wegwerp Overall 100% SMS Gramgewicht 50 g/m2 ,Met ritssluiting., Capuchon voltooid met een rubber, Mouw- en broekspijpen voltooid met een gebreide manchetten, waardoor het beschermende pak een betere dichtheid heeft.

    100% SMS
    Gramgewicht 50 g/m2
    Met ritssluiting.
    Capuchon voltooid met een rubber.
    Mouw- en broekspijpen voltooid met een gebreide manchetten, waardoor het beschermende pak een betere dichtheid heeft.
    Materiaal: SMS 100% polypropyleen 50 g / m2
    Beschikbare kleuren: wit FacebookACCOUNTSACCOUNTS
    Maat: XL-XXL
    Verpakking: 50 stuks
    Prijs: € 1,60 Wit Overall

  11. Web Application Development Process It is possible to follow the automation and manual process, be mindful to try to cover compatibility, functionality, usability, performance, and security testing.

  12. Fantastic insights on Marketing to Generation Z! Understanding their preferences and values is crucial for any marketer. These tips provide a valuable roadmap to engage and connect with this dynamic demographic.

  13. Fantastic insights on Marketing to Generation Z! Understanding their SEO Hafijur

  14. "Fantastic Insights into Sustainable Living Practices: From Renewable Energy to Eco-Friendly Habits!"SEO Nahidul

  15. Weddings are joyous occasions filled with love and cherished memories. The artists’ Wedding hair and makeup edinburgh allow you to create a stunning appearance that portrays your individuality and accentuates your most beautiful features. These talented artists comprehend the importance of a bride's momentous day and exert great effort to assist her in achieving the flawless appearance she desires.

    Edinburgh's wedding hair and makeup artists go above and beyond to enhance natural beauty and provide the highest level of comfort. Their personalized attention to detail surpasses expectations, helping brides feel at ease and truly enjoy the anticipation of their special day.