Monday, January 19, 2015

4 Tips about Marketing to Generation Z

Now that you've nailed down your marketing strategy to millennial's, brands and companies need to turn attention towards the rising demographic, Generation Z. Gen Z are teenagers 19 and younger. They've grown up in a fully digital world with full access to the Internet. This group is comprised of digital natives, but it is important to note that they are not naive. They respond well to genuine brands. 

It’s increasingly imperative to revise your marketing strategy to Gen Z since it is reported that they contribute approximately $44 billion to the U.S. economy. Here are four ways to tailor your marketing to Gen Z:
 

Don’t use Facebook—Although millennials and Generation Z have a lot in common, there are some disparities. Generation Z is even more fluent in social media and the online reality. This means they prefer different social media channels. Generation Z tends to favor Whisper, Snapchat and Secret, not Facebook, Twitter and Instagram.

Treat them like entrepreneurs—Generation Z is more likely than any other generation to convert their hobbies into full-time jobs. A large sum of this group have documented dreams of being entrepreneurs. Since they’re native to social media, they use it for research on their hobbies, jobs and dreams. They know what it takes to be successful.

Take advantage of video—With the increasing use of social media, the attention span of consumers has shortened. It is important to focus marketing directives on visuals, not text. For example, infographics would be a great way to show a lot of data. But videos are the best way to grab the consumer’s attention. Gen Z also watches twice as many videos on mobile devices as any other generation.

Humor is number one—This demographic responds extremely well to an appealing sense of humor. Infuse humor into your brand personality and create videos that are funny to Gen Z. But, be careful not to try to be Gen Z with acronyms like YOLO or LOL; they’ll know it’s ingenuine. Instead, play off current pop culture for humor. Miley Cyrus and cat videos are sure to catch Gen Z’s attention.

24 comments:

  1. Amazing information, thank you for such amazing insights
    Get Lean Six Sigma Green Belt Certification with HenryHarvin.
    Learn from experts and be on top. These courses are taught by industry leaders and upon completion a certification is provided.

    ReplyDelete
  2. What a well written post!
    Get Six Sigma Certification Online with HenryHarvin.
    Learn from experts and be on top. The certification provided upon completion will act as an asset to your CV. Hurry up!

    ReplyDelete
  3. Thank you for the valuable insights

    Get Six Sigma Certification In Delhi with HenryHarvin.
    Learn from experts and be on top.

    ReplyDelete
  4. Wow What an amazing article thanks FOr sharing this
    Get Six Sigma Black Belt By HenryHarvin

    ReplyDelete
  5. Espresso and tea are the quite possibly the most burned-through drinks on the planet. They are burned-through consistently by each and everybody. food plastic packaging manufacturers

    ReplyDelete
  6. Welcome to We Buy Houses Los Angeles, the Official Cash Home Buyer of Los Angeles, California, and surrounding areas.

    We provide home sellers with a cash option to purchase their property quickly—with NO Repairs, and NO Fees or Commissions.

    Simply go to our website or call us at (213) 290-4980 to get a no-obligation cash home offer sent to you. It’s free and confidential.

    Avoiding foreclosure? Facing divorce? Moving? Upside down in your mortgage? Liens? It doesn’t matter whether you live in it, you’re renting it out, it’s vacant, or not even habitable. We help owners who have inherited an unwanted property, own a vacant house, are behind on payments, owe liens, downsized, and can’t sell… even if the house needs repairs that you can’t pay for… and yes, even if the house is fire damaged or has bad rental tenants.

    Basically, if you have a property and need to sell it… we’d like to make you a fair cash offer and close on it when you’re ready to sell.

    Just contact us today to get started!

    ReplyDelete
  7. Impressive and powerful suggestion by the author of this blog are really helpful to me. SEO Expert Brisbane

    ReplyDelete
  8. Saving these tips will be coming in very handy, thanks for sharing these with us:
    custom logo design company

    ReplyDelete
  9. I am very happy after visiting your website with very useful information. I am from one of the digital marketing agency... To visit my agency click on link Visitdigitalguru

    ReplyDelete
  10. Thanks for sharing informative content…Find best digital marketing company to know more and Contact us on given no.…

    ReplyDelete
  11. The demand for a change is not only related to what you offer but it might also be in the mode of communication.best private label skin care manufacturers

    ReplyDelete
  12. Thanks for sharing information with us…satisfied after visiting your blog…. Learn the latest trends & their practical application by experts with us…you can contact us click on
    Visit ISMT India

    ReplyDelete
  13. Thanks for sharing information with us…satisfied after visiting your blog… Prepare for CAT, CMAT, MHCET, GRE, GMAT, SAT, CLAT, MHCET Law, BBA IPM with our live online courses. To visit us, click on link
    Visit Career Managers

    ReplyDelete
  14. https://www.bbdd66.com 우리카지노사이트
    https://www.bbdd66.com/theking 더킹카지노
    https://www.bbdd66.com/sands 샌즈카지노
    https://www.bbdd66.com/first 퍼스트카지노
    https://www.bbdd66.com/yes 예스카지노
    https://www.bbdd66.com/super 슈퍼카지노
    https://www.bbdd66.com/gatsby 개츠비카지노
    https://www.bbdd66.com/33 33카지노
    https://www.bbdd66.com/world 월드카지노
    https://www.bbdd66.com/merit 메리트카지노

    ReplyDelete
  15. https://www.oobbg.com 우리카지노사이트
    https://www.oobbg.com/theking 더킹카지노
    https://www.oobbg.com/sands 샌즈카지노
    https://www.oobbg.com/first 퍼스트카지노
    https://www.oobbg.com/yes 예스카지노
    https://www.oobbg.com/coin 코인카지노
    https://www.oobbg.com/33 33카지노
    https://www.oobbg.com/world 월드카지노
    https://www.oobbg.com/merit 메리트카지노
    https://www.oobbg.com/gatsby 개츠비카지노

    ReplyDelete
  16. https://www.omgab.com 우리카지노사이트
    https://www.omgab.com/theking 더킹카지노
    https://www.omgab.com/sands 샌즈카지노
    https://www.omgab.com/first 퍼스트카지노
    https://www.omgab.com/yes 예스카지노
    https://www.omgab.com/super 슈퍼카지노
    https://www.omgab.com/gatsby 개츠비카지노
    https://www.omgab.com/33 33카지노
    https://www.omgab.com/world 월드카지노
    https://www.omgab.com/merit 메리트카지노

    ReplyDelete
  17. https://www.omgka.com 우리카지노사이트
    https://www.omgka.com/theking 더킹카지노
    https://www.omgka.com/sands 샌즈카지노
    https://www.omgka.com/first 퍼스트카지노
    https://www.omgka.com/yes 예스카지노
    https://www.omgka.com/super 슈퍼카지노
    https://www.omgka.com/gatsby 개츠비카지노
    https://www.omgka.com/33 33카지노
    https://www.omgka.com/world 월드카지노
    https://www.omgka.com/merit 메리트카지노

    ReplyDelete
  18. https://www.omgqq.com 우리카지노사이트
    https://www.omgqq.com/thekingcasino 더킹카지노
    https://www.omgqq.com/sandscasino 샌즈카지노
    https://www.omgqq.com/firstcasino 퍼스트카지노
    https://www.omgqq.com/yescasino 예스카지노
    https://www.omgqq.com/supercasino 슈퍼카지노
    https://www.omgqq.com/gatsbycasino 개츠비카지노
    https://www.omgqq.com/33casino 33카지노
    https://www.omgqq.com/worldcasino 월드카지노
    https://www.omgqq.com/merit 메리트카지노

    ReplyDelete
  19. Thank You for such an informative Article.
    Creative Jaguars is also providing the same facilities.

    ReplyDelete
  20. This content material is written very well. Your use of formatting when making your factors makes your observations very clear and clean to apprehend. Thank you.

    Law Coursework Help

    ReplyDelete