5 keys to making your real-time marketing work for your company.
Since Oreo’s outrageously successful “You can still dunk in the dark” tweet during the Super Bowl XLVII power outage, several brands have attempted to adopt the quick-and-witty tactic of real-time marketing.
Unfortunately, there are many more examples of RTM failures than successes. Take U.S. Cellular, for example. Following Adele’s big win for the “Skyfall” theme song in 2013, the company tweeted “What if her lyrics come true?” with a picture that said “The sky may fall, but we won’t drop your call. Punny? Yes. Funny? No.
What you know about your clients can be a valuable resource.
Most companies have a computer database to manage their client information and transactions. Often times companies under utilize this data when marketing their goods and services. Taking advantage of the information you already have can help you to strategically increase the relevance of your marketing and produce greater results.
