Peter Gardner to Receive 2014 Westboro Good Scout Award

Peter Gardner, Curry Printing's President &
2014 Westboro Good Scout Awardee

The 2014 Westboro Good Scout Award will be presented to Peter Gardner on Nov. 10 at the DoubleTree Hotel in Westboro. The gathering will begin at 6 p.m., with an Opening Ceremony by the Scouts at 6:55 pm. 

Dinner and the Good Scout Award presentation will follow. 

Increase Your Productivity in 3 Steps

Make sure you're getting the most out of every workday with these unorthodox approaches to productivity.

Keeping your productivity in check is tough—especially with distractions like new T.V. shows, football season and the last days of summer. You become fatigued at your desk, and you forget the task at hand. Improve your endurance and productivity at work in three simple ways:

Negative Online Reviews

12 Steps For Dealing With Bad Online Reviews

For small businesses, online reviews can be a very scary thing. Though they are useful tools for consumers, they also give customers the power to take down a brand. Even just one bad review can cast a shadow over your reputation and deter potential clients.

It might feel like you have no control over what is said about your brand online, but you do have the opportunity to display your excellent customer service and diffuse the effects of any inflammatory comments. Keep these steps in mind when you come across a bad online review of your business:

Content is King

What To Do When Your Content Marketing Consistently Flops.

It’s the painful truth. Your content marketing is more likely to fail than it is to succeed.

As disappointing as that may be, developing content marketing is still a necessary part of your business’s success. But why is no one reading your content even when you pour your heart and soul into creating it?

Social Media Waves

How to Surf the Changing Tides of Social Media

It is a confusing time for social media. It seems like every day, new and conflicting reports come out about the future of different platforms. Is Facebook a sinking ship? Or is it simply being used by a new demographic? Is Instagram the new thing? Or should you be using Snapchat?

In addition to all of the ever-changing buzz, Facebook has recently switched up their algorithms. If you've been watching your business’s page, you've probably noticed a big decline in the number of people your posts are reaching.

Design a Logo

4 Key Questions to Ask Yourself When Developing a Logo

For logistically minded folks, a logo might not really seem all that important. You’ve got a great business plan and excellent customer service, so why worry about a silly little graphic, right? Wrong.

Think of your logo as the first thing that greets a potential customer. It’s supposed to encompass your brand and plays a huge role in whether or not people feel an instant connection to your business. If your logo looks almost exactly the same as your competition’s, you’ve lost your first shot at standing out. Think about it. When most people are shopping for new wine, what’s the deciding factor? The label. Your logo functions in the exact same way. It gives customers something to judge your company on before they really know what you’re capable of.

The Right Way To Do Real-Time Marketing

5 keys to making your real-time marketing work for your company.

Since Oreo’s outrageously successful “You can still dunk in the dark” tweet during the Super Bowl XLVII power outage, several brands have attempted to adopt the quick-and-witty tactic of real-time marketing. 

Unfortunately, there are many more examples of RTM failures than successes. Take U.S. Cellular, for example. Following Adele’s big win for the “Skyfall” theme song in 2013, the company tweeted “What if her lyrics come true?” with a picture that said “The sky may fall, but we won’t drop your call. Punny? Yes. Funny? No.

5 Ways to Make Your Mornings More Productive

Productivity is one of those areas that can separate you greatly from your coworkers and make you stand out. That being said, it's not always the easiest skill to master and sometimes even develop. Trying to make too many fundamental changes to your daily routine can be a surefire way to sabotage yourself from making any improvements. Concentrating on one part of your day is a great way to start the process of being more effective and efficient at your job.

Want to Succeed in Marketing? Act Like a Kid

3 lessons we can learn from children to make us better marketers.

Look to the kids. They have all the answers. When it comes to thinking differently about your marketing, consider these lessons we've learned from how children act.

Curry Wins “Best of Business” Award

Peter (middle) and Joe (right) Gardner, Curry's Owners,
being presented the award at the celebration by Peter
Stanton (left), Publisher at the Worcester Business Journal.

Curry Printing was honored by being named the regions “Best Commercial Printer” at the Worcester Business Journal’s 2014 Best of Business (BOB) Awards. The awards celebration was held on Wednesday, January 29th at Coral Seafood on Shrewsbury Street in Worcester. Attendees included over 300 professionals from businesses who were also selected for excellence in their individual industry or category.

Assabet Students Visit Curry

Design students go behind the scenes and see the latest print processes in the industry.

Students pose for a picture to commemorate their visit.

On Tuesday, December 3, 2013, students from Assabet Valley Regional Technical High School (AVRTHS) came to visit Curry Printing for a tour of our 17,000 square foot, main production facility in Westborough, Massachusetts.  These students are part of the Design and Visual Communications
program at AVRTHS and are studying the latest techniques in both the digital and print world.  Their visit to Curry helps give them practical, real world examples of how print communications works.

Tell a Story With Your Marketing in 2014

Use story telling as a way to engage your clients at a higher level.

“Tell me a story!” This typical refrain heard from children at bedtime also applies to your customers. When it comes to marketing, they don’t just want information. They want a story too. Scientific studies have shown that our brain activity increases and we become more engaged when there’s a narrative involved. As you go into 2014, be thinking of how you can make your business’s marketing all about storytelling. Here are a just a few ways to create an intriguing narrative for your customers.