Patriots' Leadership Lessons

5 Leadership Skills Demonstrated by the Patriots

After Sunday's AFC Championship win, the Patriots have just one more game to claim the title of the best team in the 2014-2015 season.  But as we all know, the Patriots' greatness didn't just start this year.  It takes years of training to reach the top.

But just because it might take years to reach the pinnacle of success, it doesn't mean there are not things you can do everyday to behave like a champion.  Here are 5 leadership skills that will help anyone be a more valuable asset to their company.

4 Tips about Marketing to Generation Z

Now that you've nailed down your marketing strategy to millennial's, brands and companies need to turn attention towards the rising demographic, Generation Z. Gen Z are teenagers 19 and younger. They've grown up in a fully digital world with full access to the Internet. This group is comprised of digital natives, but it is important to note that they are not naive. They respond well to genuine brands. 

Peter Gardner to Receive 2014 Westboro Good Scout Award

Peter Gardner, Curry Printing's President &
2014 Westboro Good Scout Awardee

The 2014 Westboro Good Scout Award will be presented to Peter Gardner on Nov. 10 at the DoubleTree Hotel in Westboro. The gathering will begin at 6 p.m., with an Opening Ceremony by the Scouts at 6:55 pm. 

Dinner and the Good Scout Award presentation will follow. 

Increase Your Productivity in 3 Steps

Make sure you're getting the most out of every workday with these unorthodox approaches to productivity.

Keeping your productivity in check is tough—especially with distractions like new T.V. shows, football season and the last days of summer. You become fatigued at your desk, and you forget the task at hand. Improve your endurance and productivity at work in three simple ways:

Negative Online Reviews

12 Steps For Dealing With Bad Online Reviews

For small businesses, online reviews can be a very scary thing. Though they are useful tools for consumers, they also give customers the power to take down a brand. Even just one bad review can cast a shadow over your reputation and deter potential clients.

It might feel like you have no control over what is said about your brand online, but you do have the opportunity to display your excellent customer service and diffuse the effects of any inflammatory comments. Keep these steps in mind when you come across a bad online review of your business:

Content is King

What To Do When Your Content Marketing Consistently Flops.

It’s the painful truth. Your content marketing is more likely to fail than it is to succeed.

As disappointing as that may be, developing content marketing is still a necessary part of your business’s success. But why is no one reading your content even when you pour your heart and soul into creating it?

Social Media Waves

How to Surf the Changing Tides of Social Media

It is a confusing time for social media. It seems like every day, new and conflicting reports come out about the future of different platforms. Is Facebook a sinking ship? Or is it simply being used by a new demographic? Is Instagram the new thing? Or should you be using Snapchat?

In addition to all of the ever-changing buzz, Facebook has recently switched up their algorithms. If you've been watching your business’s page, you've probably noticed a big decline in the number of people your posts are reaching.