Curry Supports Westboro Tennis & Swim Club

Drew Hirtle from Curry with
Finz from the Worcester Sharks

On Saturday, January 5th, Curry Printing participated in Westboro Tennis & Swim Club’s 8th Annual Local Business Health & Wellness Expo.  The event is hosted by and held at the club located at 35 Chauncy Street in Westboro and is a place for local businesses to showcase their offerings to the community.

Donna Drohan, WTSC’s Sales & Marketing Associate, organizes and oversees the event.  “The Expo is the perfect way for local businesses to be seen outside their regular place of operation.  The event is free and we open it up to the public and our club’s members.  It’s a great way to expose new people to the club and our members to other great local businesses in the community,” says Drohan.

Market Benefits, Not Features

Are you effectively communicating the benefits of your product or service? 

Ultimately, the reason you are in business is to help your clients solve a problem.  Whether you are part of a small business that helps its clients by repairing their automobiles or you are on a team operating a multi-million dollar company that manufactures medical devices, your clients come to you because they have something they need to accomplish and are counting on you to help them.

Top 3 Marketing Trends for 2013

Three marketing trends that will make your business stronger in 2013.

While individuals brainstorm their New Year’s Resolutions, we’re dreaming up how to make businesses better in 2013. Perhaps your company has a great product line but little marketing to spread the word. Or maybe you need to work on your relationships with customers.

Whatever changes you sense are due for your business in 2013, the projected marketing trends for the New Year can make you more competitive. Keep reading for a few suggestions on 2013’s top marketing trends and how to make them work for your business.

The Campaign Effect

Use design, layout and presentation to create brand recognition.

Have you ever seen an IBM commercial?  They’re the commercials with the blue bars running across the top and bottom of the television screen.  Have you ever wondered why they include those in every commercial they produce?  Why do they put those two, rather plain and seemingly useless bars on the screen?  Why?… brand recognition

Kick-Start Guide to Mobile Marketing

Is your business ready for your mobile visitors?

Hopefully you browse the web seated at your desk, so you won’t fall over from the shock of this post. Smartphone users will soon outnumber those who don’t use them. In fact, maybe you’re not browsing the web at your desk as we expected. Maybe you’re on your feet, out and about with all the info you need in the palm of your hand. If you browse the web with your smartphone, you probably already understand the value and convenience mobile surfing brings.

Curry Supports 2nd Annual Bridgefest

Curry Employees Left to Right: Michelle Baronas,
Donna Comendul & Drew Hirtle

Employees from Curry Printing showed their support for The Bridge of Central Massachusetts by participating in their second annual Bridgefest, a festival to benefit the organization and its members.  Bridgefest is a fun, family and community event that includes a 5K run/walk, food, arts & crafts fair, kids’ activities, pet activities, raffle and live performances.  It was held on Saturday, September 22nd outside the company’s headquarters in Worcester.

Raise the Relevance

What you know about your clients can be a valuable resource.

Most companies have a computer database to manage their client information and transactions.  Often times companies under utilize this data when marketing their goods and services.  Taking advantage of the information you already have can help you to strategically increase the relevance of your marketing and produce greater results.