Wednesday, November 14, 2012

The Campaign Effect

Use design, layout and presentation to create brand recognition.

Have you ever seen an IBM commercial?  They’re the commercials with the blue bars running across the top and bottom of the television screen.  Have you ever wondered why they include those in every commercial they produce?  Why do they put those two, rather plain and seemingly useless bars on the screen?  Why?… brand recognition

Brand recognition is one of the results of carrying out quality marketing initiatives.  The whole purpose of marketing is to move potential buyers closer to the decision to becoming actual buyers.  This is done through a process of educating your target audience about the value and benefits of your products or services.  The key point here is that it’s a process.  Educating prospects into the position where they are ready to buy happens one step at a time.  So, wouldn’t it be great if there was a way to instantly establish your brand every step of the way and with every promotional piece?  There is a way and it’s what marketers refer to as “The Campaign Effect.”

The campaign effect happens when you create a series of advertisements or promotions with the same, or very similar, visual and/or audio elements.  IBM uses those two blue bars to visually make the connection.  Before one of their television commercials even starts to convey a message, you’ve already seen the blue bars and have probably made the connection to their company.  The more often you see one of their messages, the more likely you are to recognize the next one.

The quicker you get your prospects to recognize your brand, the sooner they can concentrate on the message you are trying to convey.  You can significantly decrease the amount of time it takes to recognize a message from your company by using visual cues like the same pictures, fonts, colors and position of page elements.  As a matter of fact, all of Curry’s Marketing Matters reports have the same title, header, footer, logo and fonts.  And have you noticed the blue swoosh on the right side?  That’s on every report too!

People recognize patterns.  Create similar design elements in all your promotional pieces and you’ll help others to instantly recognize your brand.

11 comments:

  1. Amazing information, thank you for such amazing insights
    Get Lean Six Sigma Green Belt Certification with HenryHarvin.
    Learn from experts and be on top. These courses are taught by industry leaders and upon completion a certification is provided.

    ReplyDelete
  2. What a well written post!
    Get Six Sigma Certification Online with HenryHarvin.
    Learn from experts and be on top. The certification provided upon completion will act as an asset to your CV. Hurry up!

    ReplyDelete
  3. Thank you for the valuable insights

    Get Six Sigma Certification In Delhi with HenryHarvin.
    Learn from experts and be on top.

    ReplyDelete
  4. I am very happy after visiting your website with very useful information. I am from one of the digital marketing agency... To visit my agency click on link Visitdigitalguru

    ReplyDelete
  5. Einwegkleidung Rot
    SMS-Schutzhülle mit elastischen Knöcheln, Gesicht, Manschetten und Bund zur Größenanpassung. Auch mit selbstklebender Klappe für besseren Verschluss vorne.FacebookACCOUNTShttps://www.facebook.com/Schutzanzug-Einweg-103521112239048
    Typ 5 & 6 mit vollständiger Übereinstimmung mit der Klassifizierung gemäß EN 14325
    Material: SMS 100% Polypropylen 50 g / m2
    Verfügbare Farben: Rot
    Größe: XL-XXL
    Verpackung: 50 Stück
    Preis: 1,95 € Einwegkleidung Rot

    ReplyDelete
  6. I must say that this is an excellent post, and I appreciate the details. The Campaign Effect, which you have identified, will benefit your organization. I'd like to read more of your ideas because they're so compelling. However, I am currently looking for the best proposal report example service for a homework assignment. As a result, I gain and complete my task faster. The website's extensive information is beneficial to all students.

    ReplyDelete
  7. This cottage information appeals to me because it contains the most important information. I discovered this blog while looking for assignment helpers, and now I want to visit Educational Psychology Dissertation Topics service to complete my task. Because an example sentence is provided, you can simply copy and paste it into your document.

    ReplyDelete
  8. Having read this I thought it was rather informative, I appreciate your digital initiative post beneficial for everyone .Once again find myself spending a lot of time both reading and posting comments. But so what I am a student and I am searching a helper service with my assignment and i saw Easy Assignment HelpService which is helpful for every student.

    ReplyDelete
  9. Although I think the Ace design was lovely, the end user was not considered. It didn't feel at all opulent. cheap essay help It seemed fresh and alive, and it would be useful as a curriculum for young, hard-working professionals.

    ReplyDelete