Monday, March 11, 2013

Every Day You're Marketing


There's more to marketing than just what comes out of your marketing department.

When we think about our businesses, we tend to think of marketing as just one department among our neatly segmented workplace.

But marketing isn’t some abstract thing you relegate to the writers and advertising dorks. Pretty much everything you do as a business is part of the greater marketing process.

Don’t believe it?  Let's break down the various ways you’re marketing, every day–whether you realize it or not.


Your Customer Service
 

Every time you answer the phone, you get to decide what message you’re going to send to the person on the other line. Your decision is marketing: you’re forming the way your customer experiences your company.

Your interaction with that customer is one in a chain of experiences that creates a lasting impression: one that stays with that customer, and more often than not, is shared with someone else. The way you respond to complaints when your service goes offline is marketing. If you ever decide to say, “I’m sorry, but that’s against our policy,” you’ve just sent a very potent marketing message.

Your Human Resources
 

When you craft a work environment where you value employees, cater their job description to their strengths and listen to them when they grouse, you’re marketing. You’re telling those employees something about your business, and about what you value. You’re saying something about your services. You’re marketing.

If you don’t replace your employees’ outdated equipment or refuse to give them the tools they need to do their job well, you’re marketing. Do you think the outside world doesn’t hear about how you treat the people closest to you? Do you think your employees don’t market you to future job candidates, based on how you treat them? Every HR decision you make is marketing.

Your Product
 

Your product might be the ultimate marketing message. Think pricing. The way an item is priced is marketing, plain and simple. A person assumes different things about a cheap, plastic bottle of vodka than an expensive glass one with an intricately designed label–even if they contain the exact same liquid.

How is your product delivered? Where is it delivered? What’s the experience like? Was it easy to use? What extras did you offer? What did your product say about your company? The way these questions are answered determines what the market will say about you, and what your customers will tell their friends.

Finally, to paraphrase Dr. Phil: “We teach others how to treat us.”

Every day your business operates, you’re teaching the market how to treat you. Make smart decisions, because whether you like it or not, you’re marketing your business every day.

17 comments:

  1. You should mainly superior together with well-performing material, which means that see it: Seoliquido

    ReplyDelete
  2. Wow! Such an amazing and helpful post this is. I really really love it. It's so good and so awesome. I am just amazed. I hope that you continue to do your work like this in the future also influencer marketing

    ReplyDelete
  3. Pretty good post. I just stumbled upon your blog and wanted to say that I have really enjoyed reading your blog posts. Any way I'll be subscribing to your feed and I hope you post again soon. Big thanks for the useful info. Baltimore Digital marketing

    ReplyDelete
  4. Pretty good post. I just stumbled upon your blog and wanted to say that I have really enjoyed reading your blog posts. Any way I'll be subscribing to your feed and I hope you post again soon. Big thanks for the useful info. google annonsering

    ReplyDelete
  5. A very awesome blog post. We are really grateful for your blog post. You will find a lot of approaches after visiting your post. Digital marketing agency Singapore

    ReplyDelete
  6. A very awesome blog post. We are really grateful for your blog post. You will find a lot of approaches after visiting your post. SEO consultant edinburgh

    ReplyDelete
  7. Thanks for taking the time to discuss this, I feel strongly about it and love learning more on this topic. If possible, as you gain expertise, would you mind updating your blog with extra information? It is extremely helpful for me. check out a variety of digital marketing services

    ReplyDelete
  8. Einwegkleidung Rot
    SMS-Schutzhülle mit elastischen Knöcheln, Gesicht, Manschetten und Bund zur Größenanpassung. Auch mit selbstklebender Klappe für besseren Verschluss vorne.FacebookACCOUNTShttps://www.facebook.com/Schutzanzug-Einweg-103521112239048
    Typ 5 & 6 mit vollständiger Übereinstimmung mit der Klassifizierung gemäß EN 14325
    Material: SMS 100% Polypropylen 50 g / m2
    Verfügbare Farben: Rot
    Größe: XL-XXL
    Verpackung: 50 Stück
    Preis: 1,95 € Einwegkleidung Rot

    ReplyDelete
  9. I really thank you for the valuable info on this great subject and look forward to more great posts. Thanks a lot for enjoying this beauty article with me. I am appreciating it very much! Looking forward to another great article. Good luck to the author! All the best! organizational professional

    ReplyDelete
  10. You can make money from the course directly, and then make money indirectly by promoting complementary products, services and more courses. I buy courses

    ReplyDelete
  11. Any good internet marketing strategy can effectively help you build your business online. find dream jobs

    ReplyDelete
  12. Great article with excellent idea!Thank you for such a valuable article. I really appreciate for this great information.. online quiz

    ReplyDelete
  13. Yes i am totally agreed with this article and i just want say that this article is very nice and very informative article.I will make sure to be reading your blog more. You made a good point but I can't help but wonder, what about the other side? !!!!!!Thanks The idea is to generate traffic from these sources by ensuring the link points to something that will deliver value to the reader. ppc agency in dubai

    ReplyDelete
  14. I am Happy because this articles helps a lot especially for me.
    https://www.carypavers.com/Concrete-Driveway

    ReplyDelete
  15. Absolutely! Marketing is like a versatile orange suede jacket—it's everywhere, every day. From the moment you wake up and choose what to wear, to the brands you trust for your morning coffee, you're constantly engaging with marketing. It's all about how products, ideas, and experiences are presented to us. So, whether you're a marketer or not, you're a part of this colorful world of persuasion and influence. Embrace it, and maybe even rock that orange suede jacket confidently!

    ReplyDelete

  16. Curry Printing is a printing company known for its high-quality printing services, specializing in a variety of printing products such as business cards, brochures, flyers, and promotional materials. With a reputation for exceptional craftsmanship and attention to detail, Curry Printing caters to businesses, organizations, and individuals seeking professional printing solutions tailored to their specific needs. Founded on a commitment to customer satisfaction and excellence, Curry Printing delivers reliable and innovative printing services to clients across diverse industries.
    dui lawyer fairfax va
    tax and estate lawyer
    henrico traffic lawyer





    ReplyDelete