Monday, October 7, 2013

3 Tips for Successful Point of Purchase Marketing

Getting your point of purchase materials noticed takes skill. Hundreds of other items are fighting for the same attention,
hoping to be bought impulsively. Consumers have to get excited and see the value in your point of purchase items—they must feel the urge to buy.

When creating point of purchase materials, opt for bright colors, short and simple messages and engaging graphics. Your main goal is to get people to look. If possible, use an unusually shaped or cleverly designed package—have fun with it.



Once you have a fabulously packaged item, they need to be seen. Placement is key. Whether it’s through a large hanging ceiling-hanging banner, items placed at the checkout stand or on the shelf, make it prominent.
Look for opportunities to pair your item with a complimentary item—for example, cosmetic companies often put nice cases to hold products next to the register.

Need some more point of purchase marketing strategies? Try these tried and true techniques:

Quantity discounts: The magical word here is bundle. (Think shampoo and conditioner pairs). Offer a discount for an item that compliments its neighbor.

Complete the item: There are a few items that would require accompanying accessories—batteries for an electronic device, free appetizers or drinks with an entree, etc.

Change it up: The key to standing out is looking different. Freshen your ideas constantly and seek new ways to market your items. Change the offer, rearrange the displays and strive to always be attention-getting.

Effective point of purchase messages tip the scale in favor of buying at a critical point of analysis. Often, items for sale aren’t on a pre-made list of to-be-purchased items. So it’s your job as a marketer to put effort into making an appealing enough offer.

8 comments:

  1. Well written article, loved it!
    Get Lean Six Sigma Green Belt Certification with HenryHarvin.
    Learn from experts and be on top. These courses are taught by industry leaders and upon completion a certification is provided.

    ReplyDelete
  2. Thank you for this informative post
    Get Six Sigma Certification Online with HenryHarvin.
    Learn from experts and be on top. The certification provided upon completion will act as an asset to your CV. Hurry up!

    ReplyDelete
  3. I am very happy after visiting your website with very useful information. I am from one of the digital marketing agency... To visit my agency click on link Visitdigitalguru

    ReplyDelete
  4. Point of purchase is something very important part of the business. It is something that every businessman shall understand before making any deal or before purchasing anything. I have to buy coursework service online for my business coursework assignment. It is quite complicated and if an expert helps me then I think I can complete it on my own.

    ReplyDelete
  5. Your search to Hire Someone To Write Essay has come to an end with our academic writing company Do My Assignment For Me Uk . Feel free to contact us at your convenience.

    ReplyDelete
  6. Eigenschaften:

    abgeklebte Nähte
    dreiteilige Kapuze
    Gesichtsgummi zur optimalen Anpassung der Kapuze
    Arm-, Bein-, und Taillengummi
    Abdeckblende über dem Reißverschluss bis zum Kinn
    Ausführung:
    Eigenschaften:

    abgeklebte Nähte
    dreiteilige Kapuze
    Gesichtsgummi zur optimalen Anpassung der Kapuze
    Arm-, Bein-, und Taillengummi
    Abdeckblende über dem Reißverschluss bis zum Kinn
    Ausführung:

    dreiteilige Kapuze
    Gesichtsgummi zur optimalen Anpassung der Kapuze
    Arm-, Bein-, und Taillengummi
    Abdeckblende über dem Reißverschluss bis zum Kinn FacebookACCOUNTShttps://www.facebook.com/Schutzanzug-Einweg-103521112239048
    dreiteilige Kapuze
    Gesichtsgummi zur optimalen Anpassung der Kapuze
    Arm-, Bein-, und Taillengummi
    Abdeckblende über dem Reißverschluss bis zum Kinn Einweg Schutzanzug C700 Kat. III Typ 5/6

    ReplyDelete
  7. This is your most important piece of advice! Knowing who your display is aimed at will help you build a more effective design and message. Is your target market a busy consumer in need of a more satisfying snack? , a working mother searching for time savings and convenience? , a man who enjoys outdoor activities? Knowing who you're speaking to makes it easy to tailor your graphics and message to their specific requirements. Make sure your products have adequate room to move around...create shelves that aren't overly crowded. Picking up and removing the goods from the display should be simple and do not need twisting the product unnaturally. Learn how to uninstall Games.lol here and did you know that Among Us is both for PC and mobile?

    ReplyDelete