Want to Succeed in Marketing? Act Like a Kid

3 lessons we can learn from children to make us better marketers.

Look to the kids. They have all the answers. When it comes to thinking differently about your marketing, consider these lessons we've learned from how children act.

Curry Wins “Best of Business” Award

Peter (middle) and Joe (right) Gardner, Curry's Owners,
being presented the award at the celebration by Peter
Stanton (left), Publisher at the Worcester Business Journal.

Curry Printing was honored by being named the regions “Best Commercial Printer” at the Worcester Business Journal’s 2014 Best of Business (BOB) Awards. The awards celebration was held on Wednesday, January 29th at Coral Seafood on Shrewsbury Street in Worcester. Attendees included over 300 professionals from businesses who were also selected for excellence in their individual industry or category.

Assabet Students Visit Curry

Design students go behind the scenes and see the latest print processes in the industry.

Students pose for a picture to commemorate their visit.

On Tuesday, December 3, 2013, students from Assabet Valley Regional Technical High School (AVRTHS) came to visit Curry Printing for a tour of our 17,000 square foot, main production facility in Westborough, Massachusetts.  These students are part of the Design and Visual Communications
program at AVRTHS and are studying the latest techniques in both the digital and print world.  Their visit to Curry helps give them practical, real world examples of how print communications works.

Tell a Story With Your Marketing in 2014

Use story telling as a way to engage your clients at a higher level.

“Tell me a story!” This typical refrain heard from children at bedtime also applies to your customers. When it comes to marketing, they don’t just want information. They want a story too. Scientific studies have shown that our brain activity increases and we become more engaged when there’s a narrative involved. As you go into 2014, be thinking of how you can make your business’s marketing all about storytelling. Here are a just a few ways to create an intriguing narrative for your customers.

Saying "Thank You" with Holiday Greeting Cards

3 reasons why holiday greeting cards are a great way to thank your clients for their business.

In this fast paced world of email and texting, it's easy to get so busy that often times the non-essential tasks get missed.  These are the items that are not necessary urgent but are none-the-less important for the overall success and prosperity of your company.  It's often said, it's the little things that make the biggest difference.  Thanking your clients for their loyalty and patronage has a far more profound effect than the energy it takes to do it.  Here are 3 reasons why holiday greeting cards are a great way to thank your clients...

A Risk Most Marketers Won’t Take

4 Words that Double Success Rates

Nobody likes being told what to do. This principle dates back to a very early age. Tell a two-year-old toddler to go to
timeout and they very kindly break your eardrums as they shout their favorite word “no!” Ask a kid to eat their peas and they slyly spread them around on the plate—encouraged by your lack of knowledge of mathematics—hoping you won’t notice the sum of peas hasn't actually changed at all. Tell a teenager to clean their room and they silently curse you (while, of course, telling you no).

10 Unique Holiday Gift Ideas for Your Clients

Show your clients you care with a unique holiday gift.

Well folks, Thanksgiving has officially passed. The turkeys have been eaten, the potatoes mashed and slathered in gravy and the pumpkin pies all devoured (even when we all thought it impossible to eat dessert—way to persevere).

Now that Thanksgiving is over, the winter holiday season is officially in full swing (cue: Jingle Bell Rock). This fact makes now a perfect time to start planning your corporate holiday gifts—because your clients deserve a gift that’s thoughtful and not last minute.

Here are some holiday client gift ideas that will make your company stand out.