Market Benefits, Not Features

Are you effectively communicating the benefits of your product or service? 

Ultimately, the reason you are in business is to help your clients solve a problem.  Whether you are part of a small business that helps its clients by repairing their automobiles or you are on a team operating a multi-million dollar company that manufactures medical devices, your clients come to you because they have something they need to accomplish and are counting on you to help them.

Top 3 Marketing Trends for 2013

Three marketing trends that will make your business stronger in 2013.

While individuals brainstorm their New Year’s Resolutions, we’re dreaming up how to make businesses better in 2013. Perhaps your company has a great product line but little marketing to spread the word. Or maybe you need to work on your relationships with customers.

Whatever changes you sense are due for your business in 2013, the projected marketing trends for the New Year can make you more competitive. Keep reading for a few suggestions on 2013’s top marketing trends and how to make them work for your business.

The Campaign Effect

Use design, layout and presentation to create brand recognition.

Have you ever seen an IBM commercial?  They’re the commercials with the blue bars running across the top and bottom of the television screen.  Have you ever wondered why they include those in every commercial they produce?  Why do they put those two, rather plain and seemingly useless bars on the screen?  Why?… brand recognition

Kick-Start Guide to Mobile Marketing

Is your business ready for your mobile visitors?

Hopefully you browse the web seated at your desk, so you won’t fall over from the shock of this post. Smartphone users will soon outnumber those who don’t use them. In fact, maybe you’re not browsing the web at your desk as we expected. Maybe you’re on your feet, out and about with all the info you need in the palm of your hand. If you browse the web with your smartphone, you probably already understand the value and convenience mobile surfing brings.

Curry Supports 2nd Annual Bridgefest

Curry Employees Left to Right: Michelle Baronas,
Donna Comendul & Drew Hirtle

Employees from Curry Printing showed their support for The Bridge of Central Massachusetts by participating in their second annual Bridgefest, a festival to benefit the organization and its members.  Bridgefest is a fun, family and community event that includes a 5K run/walk, food, arts & crafts fair, kids’ activities, pet activities, raffle and live performances.  It was held on Saturday, September 22nd outside the company’s headquarters in Worcester.

Raise the Relevance

What you know about your clients can be a valuable resource.

Most companies have a computer database to manage their client information and transactions.  Often times companies under utilize this data when marketing their goods and services.  Taking advantage of the information you already have can help you to strategically increase the relevance of your marketing and produce greater results.
  

How to Evolve as a Marketer

Everything’s changed since we first broke into this business. Today’s marketing strategies are nothing like they were twenty, ten or even a year ago. Marketing’s constant evolution relates mostly to developing technology.

How well adapted is your marketing strategy to the consumer, whose tech-heavy environment changes daily?  The key to keeping your business relevant, and to stay in the public conversation, is to modify your tactics as consumers and the market changes. Keep reading for our thoughts on how your business’s marketing strategy can keep evolving and keep converting leads.
  

Smartphone Mania

Is your website optimized for the mobile platform?

Smartphones are quickly becoming the preferred means people on the go are using to access content online.  These devices are convenient mainly because they are with us all the time.

Check out this video to learn "the problem" smartphones pose for your clients and prospects when they visit your company's website.
 


Check out Curry's mobile website on your smartphone by visiting www.CurryPrinting.com.

Curry Has Patriots Fever

Curry's employees are experiencing Patriots Fever.

The temperature is rising at Curry Printing.  The employees at Curry are big fans of The New England Patriots and are excited for the big Superbowl Game this Sunday, February 5th.

To kick off the big weekend, Curry's employees will be having a Superbowl party at noon on Friday where lunch will be served along with prizes and other fun activities.  Curry's Patriots Fever is lead by none other than the owners themselves... Peter, Joe & Bob Gardner.

Mobile Marketing

Is your business connecting with its clients and prospects through the channels they prefer most?

Smartphone sales have exploded.  In January of 2012, Google announced it is activating over 700,000 new smartphones per day.  That’s right, PER DAY!  Apple announced in the 4th quarter of 2011 it sold over 11.8 million iPhones.  Analyst from Morgan Stanley predict based on current patterns that mobile internet use will increase by 4000% by 2014.  Smartphones are here to stay and they are changing the way we communicate.