Mobile Marketing

Is your business connecting with its clients and prospects through the channels they prefer most?

Smartphone sales have exploded.  In January of 2012, Google announced it is activating over 700,000 new smartphones per day.  That’s right, PER DAY!  Apple announced in the 4th quarter of 2011 it sold over 11.8 million iPhones.  Analyst from Morgan Stanley predict based on current patterns that mobile internet use will increase by 4000% by 2014.  Smartphones are here to stay and they are changing the way we communicate.

QR Code Landing Pages

Behind Every QR Code Should Be A Good Landing Page

You’ve probably encountered one already. Maybe you’ve even tried to snap a photo of one with your mobile phone. We’re talking about those square matrix QR (Quick Response) Codes that have become recently ubiquitous. Sure, you can stick them in your windows, on your direct mail or even your business cards, but it’s important to know where your prospects are going once they take the time to act.

The "A" or "B" Pile

Will your direct mail piece escape the circular file?

Direct mail is a great way to market your products and services by allowing you to target leads by specific demographics.  Based on what you already know about your target audience, you can purchase a laser-focused mailing list of contacts who bear a higher likelihood of becoming customers because you have already pre-qualified them.

Changing Channels

Are you using different marketing channels to promote your business?

Routines.  We all get stuck in our routines.  Whether it’s going to the same restaurants, eating the same foods or watching the same programs on television, human beings are definitely pattern oriented and it’s easy for us to take comfort in anything familiar.  This mentality, however, often poses a problem when it comes to marketing your business.

Tradeshow Marketing Trends to Get More Leads

Tips for making your company's next tradeshow experience more successful

For many companies, the jury is out on whether attending a tradeshow will have a positive return on a usually substantial investment. It’s because companies struggle with how to maximize the investment. Here are a few ways to ensure your next tradeshow is a success.

Building Rapport

Using small gestures to help build rapport with your clients.

The rapport you and your company has with clients is central to the overall success of your business.  People rarely conduct business with companies they dislike and it's easy for competitors to steal customers away when rapport is weak.  These realities underscore the importance of utilizing every opportunity possible to continually develop strong relationships with each and every one of your company's patrons.

Direct Mail

Are you missing out on this important marketing channel?

In the 21st century, some people believe that promoting their business using printed marketing solutions is outdated and ineffective.  And although the internet has created a new medium for delivering a company’s message, most marketing professionals still find print to be an effective and important part of their overall strategy for communicating and promoting their brand.  Direct mail can be an effective way of using print marketing to get your message across.