You’ve probably encountered one already. Maybe you’ve even tried to snap a photo of one with your mobile phone. We’re talking about those square matrix QR (Quick Response) Codes that have become recently ubiquitous. Sure, you can stick them in your windows, on your direct mail or even your business cards, but it’s important to know where your prospects are going once they take the time to act.
Having a QR Code is one thing, but having a proper landing page to where your code directs is another. A landing page is a unique page on your website that typically has a single purpose, like capturing an e-mail address or selling a product. In the case of a prospect scanning a QR Code, the landing page should be associated with the marketing you’re doing where your prospect discovered your QR Code. Take a look at how to get the most of your QR Codes by creating great landing pages that go with them.
KISS: Keep it Smartphone Simple
First and foremost, it's important to remember that QR codes are scanned most often with smartphones that usually have only 3.5" to 4.5" screens. Creating your landing page as a mobile webpage is highly recommended to help make your users experience a good one. There are online software programs available that allow you to quickly and easily create mobile web pages with no programming experience necessary. What's more, certain programs allow you to not only create your QR codes but also to track their results. This will give you real-time information regarding the effectiveness of your print marketing.
Make it Engaging
You only have a few seconds to get your visitors’ attention. Consider making a video or place a striking image of the product you’re trying to sell. Keep the copy simple and interesting. Make sure the visitor understands specifically what they should do while they’re on your landing page.
You got a visitor to your landing page; you want them to act on a specific promotion. Stick to one central call-to-action on your landing page, especially if you’re directing them there from a QR Code. You’ll want to make it a simple a form, with as little work for the visitor as possible to capture your lead. Make sure the button you want the prospect to click is of high contrast to the rest of the elements on the site so it stands out. Having more than one call-to-action can confuse your visitors and cause them to leave your website.
Now what? It’s possible you’re having a giveaway, trying to get registrations for an event or just trying to build awareness for your organization. With a good landing page you’ve given your visitors a reason to act on the marketing you’re doing. Having these visitors to your page means you ended up obtaining information about your prospects. So, now it’s time for you to act.