Tri-County Design Students Visit Curry

Bob Gardner explains digital printing
to one of the tour's sub-groups.

On Friday, April 5th, graphic design students who attend Tri-County Regional Vocational Technical High School (RVTHS) took a field trip to Curry Printing in Westborough to see first-hand how design skills can be utilized in the business world.  There were 41 teens who participated in the visit which was the first stop in a two-part field trip that concluded with a visit to the Worcester Art Museum.

Efficiency Drives Productivity

John McDermott operating Curry's
new Polar N115 Plus 45" paper cutter

How to accomplish more with the same or even fewer resources.

In today's work environment, employees are being asked to do more and more with less support than ever before.  High productivity is important and can be the main difference between a good and a great employee.  At the heart of all highly productive workers is the efficiency at which they do their job.  This applies in marketing as well as every position in every department in your company.

Every Day You're Marketing

There's more to marketing than just what comes out of your marketing department.

When we think about our businesses, we tend to think of marketing as just one department among our neatly segmented workplace.

But marketing isn’t some abstract thing you relegate to the writers and advertising dorks. Pretty much everything you do as a business is part of the greater marketing process.

Don’t believe it?  Let's break down the various ways you’re marketing, every day–whether you realize it or not.

Curry Supports Westboro Tennis & Swim Club

Drew Hirtle from Curry with
Finz from the Worcester Sharks

On Saturday, January 5th, Curry Printing participated in Westboro Tennis & Swim Club’s 8th Annual Local Business Health & Wellness Expo.  The event is hosted by and held at the club located at 35 Chauncy Street in Westboro and is a place for local businesses to showcase their offerings to the community.

Donna Drohan, WTSC’s Sales & Marketing Associate, organizes and oversees the event.  “The Expo is the perfect way for local businesses to be seen outside their regular place of operation.  The event is free and we open it up to the public and our club’s members.  It’s a great way to expose new people to the club and our members to other great local businesses in the community,” says Drohan.

Market Benefits, Not Features

Are you effectively communicating the benefits of your product or service? 

Ultimately, the reason you are in business is to help your clients solve a problem.  Whether you are part of a small business that helps its clients by repairing their automobiles or you are on a team operating a multi-million dollar company that manufactures medical devices, your clients come to you because they have something they need to accomplish and are counting on you to help them.

Top 3 Marketing Trends for 2013

Three marketing trends that will make your business stronger in 2013.

While individuals brainstorm their New Year’s Resolutions, we’re dreaming up how to make businesses better in 2013. Perhaps your company has a great product line but little marketing to spread the word. Or maybe you need to work on your relationships with customers.

Whatever changes you sense are due for your business in 2013, the projected marketing trends for the New Year can make you more competitive. Keep reading for a few suggestions on 2013’s top marketing trends and how to make them work for your business.

The Campaign Effect

Use design, layout and presentation to create brand recognition.

Have you ever seen an IBM commercial?  They’re the commercials with the blue bars running across the top and bottom of the television screen.  Have you ever wondered why they include those in every commercial they produce?  Why do they put those two, rather plain and seemingly useless bars on the screen?  Why?… brand recognition