Curry Printing Wins Westborough Little League Championship

Back row, left to right: Manager Craig Nichols, Troy Kanji, Ari Drotch,
Jack McGinn, Alex Sternburg, Matthew Ragan, Peter Bersani, Coach Chris Bersani.
Front row, left to right: Patrick Kelley, David Ramirez-Granick, Ryan Nichols,
Devin Parent, Josh Sternburg, MacLaren Bradley

WESTBOROUGH, MA - After cruising through the regular season with a record of 13-1, Curry Printing defeated Civic Club to win the championship in the 10-to-12-year-old Majors Division of Westborough Little League.

How Much Do Consumers Trust Your Advertising?

Do people honestly trust your company’s advertising? According to one infographic by Ambassador, 9 out of 10 young adults ages 18-34 say they trust advertising at least sometimes. But only 47% of consumers supposedly believe the advertising they see. And 57% of all respondents believed that ads are somewhat exaggerated.

Advertising keeps changing. Don Draper’s forms of advertising no longer rule the ad world—interactive, digital media is moving in. That being said, it’s important for brands to realize which forms of online advertising audiences are most receptive to—which ones they trust, and which ones they see right through.

Curry Sponsors Worcester State Golf Tournament

On Monday, June 24th, Worcester State Foundation will be hosting its 20th Annual Golf Tournament to help  support education, opportunity and success in Worcester State University students.  The event is presented by the Gene J. DeFeudis Family Foundation and will be held at Wachusett Country Club & Kettle Brook Golf Club.  Curry Printing is proud to be one of the sponsors of this year's charity tournament.

Narrow Your Focus

Are you aiming to own a single idea in your client's mind?

Being in the business world is difficult because you have endless options of what you might focus on. You could choose to spend more on your marketing, launch a new campaign or even introduce a new product or feature to your existing line.

The possibilities can be exhilarating and you usually end up with more good ideas than you can possibly implement effectively. We’re usually reluctant to abandon good ideas, even when the result would be having one GREAT one.

Multi-Channel Approach

It's important to have your digital and print communications working together.

Don’t listen to those “all or nothing” folks out there. You’ll be hard pressed to find a customer who prefers to receive all forms of communication digitally. Heck, maybe you’ll find one, however, everyone is different and that’s what you need to plan for.

While over the past few years you've probably experienced a shift towards digital, that doesn't mean print should be phased out altogether. There are many positive effects of having printed materials working with your digital space in your marketing efforts.  Multi-channel marketing is the most effective approach because people have different communication preferences and require multiple touches to "connect" with your message.

Tri-County Design Students Visit Curry

Bob Gardner explains digital printing
to one of the tour's sub-groups.

On Friday, April 5th, graphic design students who attend Tri-County Regional Vocational Technical High School (RVTHS) took a field trip to Curry Printing in Westborough to see first-hand how design skills can be utilized in the business world.  There were 41 teens who participated in the visit which was the first stop in a two-part field trip that concluded with a visit to the Worcester Art Museum.

Efficiency Drives Productivity

John McDermott operating Curry's
new Polar N115 Plus 45" paper cutter

How to accomplish more with the same or even fewer resources.

In today's work environment, employees are being asked to do more and more with less support than ever before.  High productivity is important and can be the main difference between a good and a great employee.  At the heart of all highly productive workers is the efficiency at which they do their job.  This applies in marketing as well as every position in every department in your company.