10 Unique Holiday Gift Ideas for Your Clients

Show your clients you care with a unique holiday gift.

Well folks, Thanksgiving has officially passed. The turkeys have been eaten, the potatoes mashed and slathered in gravy and the pumpkin pies all devoured (even when we all thought it impossible to eat dessert—way to persevere).

Now that Thanksgiving is over, the winter holiday season is officially in full swing (cue: Jingle Bell Rock). This fact makes now a perfect time to start planning your corporate holiday gifts—because your clients deserve a gift that’s thoughtful and not last minute.

Here are some holiday client gift ideas that will make your company stand out. 

3 Tips for Successful Point of Purchase Marketing

Getting your point of purchase materials noticed takes skill. Hundreds of other items are fighting for the same attention,
hoping to be bought impulsively. Consumers have to get excited and see the value in your point of purchase items—they must feel the urge to buy.

When creating point of purchase materials, opt for bright colors, short and simple messages and engaging graphics. Your main goal is to get people to look. If possible, use an unusually shaped or cleverly designed package—have fun with it.

Curry Participates in BridgeFest 2013

Curry Employees with new retractable banner printed by Curry.

Curry Printing showed their support for The Bridge of Central Massachusetts by participating in BridgeFest 2013, a festival to benefit the organization and its members.  BridgeFest is a fun, family and community event that includes a 5K run/walk, food, arts & crafts fair, kids’ activities, pet activities, raffle and live performances.  It was held on Saturday, September 21st outside the company’s headquarters in Worcester.

Curry Printing Wins Westborough Little League Championship

Back row, left to right: Manager Craig Nichols, Troy Kanji, Ari Drotch,
Jack McGinn, Alex Sternburg, Matthew Ragan, Peter Bersani, Coach Chris Bersani.
Front row, left to right: Patrick Kelley, David Ramirez-Granick, Ryan Nichols,
Devin Parent, Josh Sternburg, MacLaren Bradley

WESTBOROUGH, MA - After cruising through the regular season with a record of 13-1, Curry Printing defeated Civic Club to win the championship in the 10-to-12-year-old Majors Division of Westborough Little League.

How Much Do Consumers Trust Your Advertising?

Do people honestly trust your company’s advertising? According to one infographic by Ambassador, 9 out of 10 young adults ages 18-34 say they trust advertising at least sometimes. But only 47% of consumers supposedly believe the advertising they see. And 57% of all respondents believed that ads are somewhat exaggerated.

Advertising keeps changing. Don Draper’s forms of advertising no longer rule the ad world—interactive, digital media is moving in. That being said, it’s important for brands to realize which forms of online advertising audiences are most receptive to—which ones they trust, and which ones they see right through.

Curry Sponsors Worcester State Golf Tournament

On Monday, June 24th, Worcester State Foundation will be hosting its 20th Annual Golf Tournament to help  support education, opportunity and success in Worcester State University students.  The event is presented by the Gene J. DeFeudis Family Foundation and will be held at Wachusett Country Club & Kettle Brook Golf Club.  Curry Printing is proud to be one of the sponsors of this year's charity tournament.

Narrow Your Focus

Are you aiming to own a single idea in your client's mind?

Being in the business world is difficult because you have endless options of what you might focus on. You could choose to spend more on your marketing, launch a new campaign or even introduce a new product or feature to your existing line.

The possibilities can be exhilarating and you usually end up with more good ideas than you can possibly implement effectively. We’re usually reluctant to abandon good ideas, even when the result would be having one GREAT one.