7 to 9 Times is the Charm

Repetition is essential in the process of marketing your goods and services.

There is a saying, “Repetition is the mother of skill.”  This denotes the fact that most skills are learned through the process of repetitive practice.  In marketing, the same saying may go something like, “Repetition is the mother of communicating your message.”  And although the saying might be different, the principle is very much the same.  If you want to effectively convey a message to your clients and/or prospects, repetition must play a central role in your efforts.

Night at the Races

Curry Printing Manager Roars at the Races

Jim with his car.  See the Curry logo?

Jim Bendiak, an employee of Curry Printing, moonlights once a week as an amateur stock car racer at Connecticut’s Thompson International Speedway.  Jim manages the bindery or finishing area at Curry’s main production facility in Westborough, Massachusetts during the day and enjoys racing for fun on Thursday nights with his sons Patrick and Nick at the race track in Thompson, Connecticut.

Color Choice

Color can make the difference on a sale

Whether you know it or not, your buying decisions are oftentimes based on color. The next time you’re looking at an advertisement or packaging for an item you’re considering, pay special attention to the colors you see. Observe how those colors make you feel. Once you understand the effects of color on buying habits, you can make marketing decisions based on that knowledge.

Tips for Productivity from Leaders

Ways to help you get stuff done

If it seems like more and more is added to your plate and you struggle to get everything done, you may be struggling from productivity paralysis. Don’t worry; some of the world’s top leaders face a similar problem. Inc. Magazine recently asked them how they stayed productive. Here are some of their secrets.

Knock, Knock. Who's There?

Using humor in your advertising

Most of us like a good laugh. We want to be entertained. While there are several approaches to create advertising, humor often gets people talking. Think about the Super Bowl commercials that have become an anticipated attraction beyond the game itself. Adding humor to your marketing can increase brand awareness. Here are a few ways you can leave your customers laughing.