Monday, December 17, 2012

Top 3 Marketing Trends for 2013

Three marketing trends that will make your business stronger in 2013.

While individuals brainstorm their New Year’s Resolutions, we’re dreaming up how to make businesses better in 2013. Perhaps your company has a great product line but little marketing to spread the word. Or maybe you need to work on your relationships with customers.

Whatever changes you sense are due for your business in 2013, the projected marketing trends for the New Year can make you more competitive. Keep reading for a few suggestions on 2013’s top marketing trends and how to make them work for your business.


At Your Service

Your consumers are finally coming into their own. The ability to voice complaints about major brands on social media or price shop online, demonstrates that consumers now have more power than ever. Instead of dealing with minor or major annoyances about the brands they do business with, consumers can simply move on to another provider.

Make sure that customers never abandon you for something your business can control. Customer service is your chance to develop long-term relationships with loyal customers.

Provide extraordinary customer service and your customers will be far less likely to leave you. Treat customer care as an afterthought, however, and you’ll soon be one too.
  


Pleased and Pandering

You don’t have to pander to your prospects to persuade them with your marketing. But in 2013 developing technologies makes personalized marketing a must instead of a bonus. Set your company apart with marketing materials that show prospects they’re worth the extra investment.

Develop direct mail pieces that take advantage of customer data. Subtly show that your business and your prospects are perfect for one another by using their personalized information and copy that emphasizes what you have in common.

For example, a baker might mail a piece about a “wedding cake” as an anniversary gift. Save money by only sending the piece to households with married couples.
  


Upward Mobility

Social media drives sales—mostly it gives happy customers a mouthpiece to recommend their favorite brands to friends. We saw that trend play out this past year.

But 2013 will be the year of mobile commerce. The amount of money consumers spend via their smartphones will absolutely skyrocket in 2013. Take advantage with an upwardly mobile marketing plan.

Create marketing materials that reach prospects at multiple points, then drive them to your mobile website. Print QR codes on your mail pieces, any signs where pedestrians will have access to them and even your business cards.

You don’t have to be a trendy business to develop marketing that’s on-trend in 2013. Prep now—before your competitors do—so that 2013 will be as profitable as December is merry.

12 comments:

  1. The inbound market is the most popular form of earning customers. The cost of inbound marketing is so cheaper than other marketing so it's can use small companies also for their marketing. And it's so useful for them. Inbound Marketing

    ReplyDelete
  2. There are so many marketing agencies available around us. But finding the best marketing agency for digital marketing service is quite tricky. If you are looking for the best digital marketing service, then why not check here.

    ReplyDelete
  3. Your blog is very useful for those who are searching for this kind of information, this information is a solution for those who are confused about it. Thanks for sharing this blog with us. Direct Mail Marketing Companies Near Me

    ReplyDelete
  4. Wow, this blanker design is really so beautiful. You are very creative in craft. I really like your post. Write My Essay Cheap Thanks for sharing this post.

    ReplyDelete
  5. Einwegkleidung Rot
    SMS-Schutzhülle mit elastischen Knöcheln, Gesicht, Manschetten und Bund zur Größenanpassung. Auch mit selbstklebender Klappe für besseren Verschluss vorne.FacebookACCOUNTShttps://www.facebook.com/Schutzanzug-Einweg-103521112239048
    Typ 5 & 6 mit vollständiger Übereinstimmung mit der Klassifizierung gemäß EN 14325
    Material: SMS 100% Polypropylen 50 g / m2
    Verfügbare Farben: Rot
    Größe: XL-XXL
    Verpackung: 50 Stück
    Preis: 1,95 € Einwegkleidung Rot

    ReplyDelete
  6. The best thing about them is that they are a type of "automated revenue". This implies that you can make the substance once, and keep on offering it to new understudies over and over. Ben Mallah

    ReplyDelete
  7. Consider how you are going to integrate social media into your blended marketing and how can you drive people to follow you from your offline efforts. Kevin David

    ReplyDelete
  8. I must say that this is an excellent post, and I appreciate the information. You identify three marketing trends for 2013 that will help your organization. Your ideas are so compelling that I want to read more of them. However, I'm now seeking for the best economics dissertation topics service for a homework project. I benefit from this, and I do my task more quickly. All pupils can benefit from the website's extensive information.

    ReplyDelete
  9. A very detailed explanation was provided on this kind of topic. It's very informative and helpful for us. Perhaps your company has a great product line but little marketing to spread the word. Keep sharing more articles with us. Now it's time to get Taxi Near Me for more information.

    ReplyDelete
  10. As we reflect on the marketing landscape of 2013, three standout trends have truly reshaped the industry. Content marketing emerged as the undisputed champion, with brands focusing on creating valuable, relevant content to engage and educate their target audiences. Social media continued its meteoric rise, evolving from a mere platform for interaction to a powerful marketing tool for businesses to connect with their customers on a more personal level. Additionally, the mobile revolution took center stage, prompting marketers to optimize their strategies for a rapidly growing mobile user base. With these trends in the spotlight, 2013 proved to be a pivotal year in the evolution of marketing, setting the stage for even greater innovations and strategies in the years to come.
    northern virginia personal injury lawyers
    virginia personal injury law

    ReplyDelete
  11. For people looking for this kind of information, your blog is incredibly helpful. You've identified three beneficial marketing trends for your company in 2013. But use the oscola bibliography generator to precisely simplify your legal writing. This easy-to-use tool guarantees accurate and compliant bibliographies, which will save you time and improve the caliber of your work. Easily improve your referencing by using the OSCOLA citation solution.

    ReplyDelete